LaurentiaM

My Profile – Laurentia Barnard Marketing remains my passion after 25 years’ experience in the field. During this time, I managed 8+ shopping centres’ marketing and found the variety of markets, shopper profiles and clients pleasant challenges. My strengths lie in conceptualising and implementing exciting marketing strategies and campaigns to satisfy customers, build the business’ brand and ensure ROI for clients. I am a creative thinker and success has been proven by the numerous marketing awards I have won, among which the SACSC Grand Prix national award for marketing excellence. This campaign was conceptualized, managed and the entry written by me – it was also the 1st time ever that this sought after award has been awarded to a small shopping centre with a shoestring budget. I have good communication skills, both verbal and in writing (in fact my creative writing is advanced) and relate well to people on all levels. The bottom line is always important and therefore I manage budgets meticulously and believe in adding value by sourcing sponsorships and driving publicity, which is free. I have also worked with very tight budgets, which stimulated creativity. I look forward to any new challenges and could adapt my skills to suit any requirements. I am strong willed, driven to succeed and abhor failure!