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Abhilash M.

@lash29a

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Digital Marketing/Growth Marketing Consultant

$20 USD / Hour

Flag of

India (9:53 AM)

Joined on April 18, 2008

$20 USD / Hour

o Performance Digital Marketing and Analytics consultant with over 10 years of professional expertise. o Worked with over 500 clients from all industry verticals. o SEO, SEM (PPC, Display), Social Media, Video, Email marketing, App Installs, Lead Generation. o Innovator and Inventor – Has a published patent on mobile advertising. o Has seen digital marketing from publisher, advertiser, search engine side. o Has worked in US, UK, APAC, MEA, India markets. o Has worked in start-up, agency and independent (consultant) environments. o Has led teams, worked independently (hands-on) and liaised with multiple teams. o Has worked with $1000 to $1 million budgets per month. o Certified in Google Adwords, Analytics, Microsoft Bing AdCenter o Experienced in: performance digital marketing, social media marketing, search engine optimization (SEO), SEM/PPC marketing, lead generation, growth hacking, digital marketing training.

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Experience

Digital Performance Marketing Consultant

Feb, 2016 - Sep, 2016

7 months

Twitter

Feb, 2016 - Sep, 2016

7 months

· Increased mobile app installs to over 1 million in 6 months. · Reduced registration cost 20% month-over-month through performance marketing campaigns. · Increased the active monthly users by 10% month-over-month.

Feb, 2016 - Sep, 2016

7 months

Digital Marketing & Analytics Manager

Nov, 2015 - Jul, 2016

8 months

Byju's - Think & Learn Pvt. Ltd.

Nov, 2015 - Jul, 2016

8 months

· High impact performance marketing led to overall revenue growth by 3x which resulted in getting a funding of $75mm for the company. · Proved that YouTube can be used as a performance marketing platform to generate high quality app installs – being published as a case study by Google. · Drove mobile app installs to over 5 million by implementing performance marketing campaigns. · Increased high quality leads to over 30,000-per-day.

Nov, 2015 - Jul, 2016

8 months

Digital Marketing Manager & Technology Head

Nov, 2013 - Aug, 2015

1 year, 9 months

mDhil Health Info Services Pvt. Ltd.

Nov, 2013 - Aug, 2015

1 year, 9 months

DIGITAL MARKETING MANAGER & TECHNOLOGY HEAD · Increased the revenue 6 times in less than a month · Created new revenue sources from currently available assets and resources · Increased the number of viewers & subscribers for the video properties by 3 times MoM · Optimized audience retention rates and increased video percentage minutes · Increased organic search traffic 2 times through effective Search Engine Optimization techniques

Nov, 2013 - Aug, 2015

1 year, 9 months

Education

Birla Institute of Technology and Science

2010 - 2012

2 years

MS in Software Engineering

Flag of

India

2010 - 2012

2 years

College of Engineering, Trivandrum

2001 - 2005

4 years

Bachelor of Technology

Flag of

India

2001 - 2005

4 years

Qualifications

Google Analytics

2012

Google

Google Analytics Certification

2012

Google Adwords Advanced Search & Display

2012

Google

Google Adwords Advanced Search & Display

2012

Publications

Method of Providing Mobile Coupons for Location Based Targeted Advertising

IP.com

Publishing Venue The IP.com Prior Art Database Related People Abhilash Manapatt: INVENTOR Abstract A method of providing mobile coupons for location based targeted advertising is disclosed. The mobile coupons are provided to customers based on demographic information, behavioral data, interests, and geo-location.

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