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$20 USD / Hour
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India (9:53 AM)
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Joined on April 18, 2008
$20 USD / Hour
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o Performance Digital Marketing and Analytics consultant with over 10 years of professional expertise. o Worked with over 500 clients from all industry verticals. o SEO, SEM (PPC, Display), Social Media, Video, Email marketing, App Installs, Lead Generation. o Innovator and Inventor – Has a published patent on mobile advertising. o Has seen digital marketing from publisher, advertiser, search engine side. o Has worked in US, UK, APAC, MEA, India markets. o Has worked in start-up, agency and independent (consultant) environments. o Has led teams, worked independently (hands-on) and liaised with multiple teams. o Has worked with $1000 to $1 million budgets per month. o Certified in Google Adwords, Analytics, Microsoft Bing AdCenter o Experienced in: performance digital marketing, social media marketing, search engine optimization (SEO), SEM/PPC marketing, lead generation, growth hacking, digital marketing training.
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Experience
Digital Performance Marketing Consultant
Feb, 2016 - Sep, 2016
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7 months
Feb, 2016 - Sep, 2016
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7 months
· Increased mobile app installs to over 1 million in 6 months. · Reduced registration cost 20% month-over-month through performance marketing campaigns. · Increased the active monthly users by 10% month-over-month.
Feb, 2016 - Sep, 2016
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7 months
Digital Marketing & Analytics Manager
Nov, 2015 - Jul, 2016
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8 months
Byju's - Think & Learn Pvt. Ltd.
Nov, 2015 - Jul, 2016
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8 months
· High impact performance marketing led to overall revenue growth by 3x which resulted in getting a funding of $75mm for the company. · Proved that YouTube can be used as a performance marketing platform to generate high quality app installs – being published as a case study by Google. · Drove mobile app installs to over 5 million by implementing performance marketing campaigns. · Increased high quality leads to over 30,000-per-day.
Nov, 2015 - Jul, 2016
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8 months
Digital Marketing Manager & Technology Head
Nov, 2013 - Aug, 2015
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1 year, 9 months
mDhil Health Info Services Pvt. Ltd.
Nov, 2013 - Aug, 2015
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1 year, 9 months
DIGITAL MARKETING MANAGER & TECHNOLOGY HEAD · Increased the revenue 6 times in less than a month · Created new revenue sources from currently available assets and resources · Increased the number of viewers & subscribers for the video properties by 3 times MoM · Optimized audience retention rates and increased video percentage minutes · Increased organic search traffic 2 times through effective Search Engine Optimization techniques
Nov, 2013 - Aug, 2015
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1 year, 9 months
Education
Birla Institute of Technology and Science
2010 - 2012
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2 years
MS in Software Engineering

India
2010 - 2012
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2 years
College of Engineering, Trivandrum
2001 - 2005
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4 years
Bachelor of Technology

India
2001 - 2005
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4 years
Qualifications
Google Analytics
2012
Google Analytics Certification
2012
Google Adwords Advanced Search & Display
2012
Google Adwords Advanced Search & Display
2012
Publications
Method of Providing Mobile Coupons for Location Based Targeted Advertising
IP.com
Publishing Venue The IP.com Prior Art Database Related People Abhilash Manapatt: INVENTOR Abstract A method of providing mobile coupons for location based targeted advertising is disclosed. The mobile coupons are provided to customers based on demographic information, behavioral data, interests, and geo-location.
Certifications
F
Foundation vWorker Member
Verifications