Zipcar Branding
From 2006-2012 I cultivated the Zipcar brand to be vibrant, friendly and fun. At the beginning I wanted to make the Zipcar brand something that was totally different from dull car rental places, because Zipcar is totally different and revolutionary.\n\nBy giving the cars different personalities and using their names (This is how Zipcar tracks their cars), I gave them a life of their own. Not just hunk of metal that gets you from point A to point B, but a cohort that helps you out, goes out and has fun, carries your groceries for you.\n\nFrom street team events, to giveaways, to print collateral, to online ads, to new store interior/exteriors to whatever you can think of for the brand, I had a hand, foot, and eye on. This is just a very small handful of items from the vast collection.\n\nZipcar for Business is it\'s own speical offshoot from the Zipcar brand. Still trying to maintain the fun aspect of the Zipcar brand, I also had to make the Zipcars do work.
About Me
I have been designing for over 15 years. My expertise spans more than just creating compelling designs; I create an experience for you and your audience. My areas of specialization include: *Visual identity and brand standards development *Print design, including: brochures, corporate presentations, annual reports, advertisements, business cards, etc. *Website, online advertising, interactive media design *eBook and print book design *Tradeshow, environmental, wayfinding To see my portfolio go to fantabulous-design (dot) com
$ 85 USD/hr
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