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James S.

@jscaggs

5.0
3

1.8

1.8

67%

Data Driven SEM/SEO Director

$60 USD / Hour

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United States (6:01 PM)

Joined on December 30, 2009

1 Recommendation

$60 USD / Hour

I have 9 years of digital marketing experience with a focus on paid search, ecommerce, lead gen, and analytics. I've spent the past 3 years at the Director level in ecommerce and lead-gen with P&L responsibility of 7 & 8 figure paid search budgets. I am a player/coach who lives knee deep in data to find strategic ways to scale up revenue and profit in paid search channels.

Verifications

On time

100%

On budget

100%

Accept rate

50%

Portfolio

Portfolio

8622
8622
5.0 · 3 Reviews
3 Reviews
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Dustin C.

5.0

$30 USD

16 years ago

Multiple Press Releases Needed for a Green Services Company

Superb writing ability. Would recommend to anyone.

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E

Former Client (inactive)

5.0

$45 USD

16 years ago

Write press releases

James did an excellent job writing our press releases. Just a couple of hints were sufficient for him to get the idea and convert it into a compelling story. Will definitely use again.

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Craig P.

0.0

$30 USD

17 years ago

Article Writers Wanted at $2 per Article

Articles were not delivered.

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Experience

Director of Marketing

Jul, 2012 - Mar, 2013

8 months

Ties.com® & Scarves.com®

Jul, 2012 - Mar, 2013

8 months

• Managed strategy and execution on paid search and paid social across Google, Bing, YouTube, Facebook, & Twitter. • Project managed design & development teams with Basecamp to meet marketing objectives. • Performed qualitative & quantitative analysis based on custom segments. • Developed content strategy and managed freelance team to drive over 20k organic monthly visits to new site blogs. • Google Web analytics custom setup and KPI reporting established. • Perform SQL based query strings for mar

Jul, 2012 - Mar, 2013

8 months

Education

Bradley University

2005 - 2007

2 years

Business Management

Flag of

United States

2005 - 2007

2 years

Qualifications

Google Analytics

2013

2013

Google Adwords

2013

2013

Publications

5 Ways to Beat Your Competition with Killer PPC Ad Copy

unbounce.com

Have you ever wondered how some PPC marketers write ad copy that consistently performs better than yours? For a long time, I did ­– until I decided to learn how to beat my competitors. After reading countless blog posts and running all kinds of A/B tests, I’ve learned what works in the world of PPC ad copywriting (and what doesn’t). I’ve figured out how to get more conversions from my ad copy and how to do it at scale. Now I want to help you do the same. Here are five ways to improve your PPC ad co

Harvesting Keywords and Scaling Up with Broad Modified Campaigns and Exact Match Negatives(Link)

PPCHero.com

July 7, 2012 Advanced Google Adwords Optimization Strategies

Improving AdWords ROI by Segmenting Search Partner Network Traffic(Link)

Trada

August 6, 2012 How to improve Adwords ROI by segmenting Search Partner traffic.

Certifications

US English - Level 1

US English

Basic Numeracy - Level 1

Basic Numeracy

Google AdWords - Level 1

AdWords

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