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1.8
1.8
67%
$60 USD / Hour
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United States (6:01 PM)
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Joined on December 30, 2009
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1 Recommendation
$60 USD / Hour
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I have 9 years of digital marketing experience with a focus on paid search, ecommerce, lead gen, and analytics. I've spent the past 3 years at the Director level in ecommerce and lead-gen with P&L responsibility of 7 & 8 figure paid search budgets. I am a player/coach who lives knee deep in data to find strategic ways to scale up revenue and profit in paid search channels.
Verifications
On time
100%
On budget
100%
Accept rate
50%

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Superb writing ability. Would recommend to anyone.
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James did an excellent job writing our press releases. Just a couple of hints were sufficient for him to get the idea and convert it into a compelling story. Will definitely use again.
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Experience
Director of Marketing
Jul, 2012 - Mar, 2013
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8 months
Ties.com® & Scarves.com®
Jul, 2012 - Mar, 2013
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8 months
• Managed strategy and execution on paid search and paid social across Google, Bing, YouTube, Facebook, & Twitter. • Project managed design & development teams with Basecamp to meet marketing objectives. • Performed qualitative & quantitative analysis based on custom segments. • Developed content strategy and managed freelance team to drive over 20k organic monthly visits to new site blogs. • Google Web analytics custom setup and KPI reporting established. • Perform SQL based query strings for mar
Jul, 2012 - Mar, 2013
•
8 months
Education
Bradley University
2005 - 2007
•
2 years
Business Management

United States
2005 - 2007
•
2 years
Qualifications
Google Analytics
2013
2013
Google Adwords
2013
2013
Publications
5 Ways to Beat Your Competition with Killer PPC Ad Copy
unbounce.com
Have you ever wondered how some PPC marketers write ad copy that consistently performs better than yours? For a long time, I did – until I decided to learn how to beat my competitors. After reading countless blog posts and running all kinds of A/B tests, I’ve learned what works in the world of PPC ad copywriting (and what doesn’t). I’ve figured out how to get more conversions from my ad copy and how to do it at scale. Now I want to help you do the same. Here are five ways to improve your PPC ad co
Harvesting Keywords and Scaling Up with Broad Modified Campaigns and Exact Match Negatives(Link)
PPCHero.com
July 7, 2012 Advanced Google Adwords Optimization Strategies
Improving AdWords ROI by Segmenting Search Partner Network Traffic(Link)
Trada
August 6, 2012 How to improve Adwords ROI by segmenting Search Partner traffic.
Certifications
US English
Basic Numeracy
AdWords