Full market analysis and content strategy
My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.
About Me
Do you want to better understand your market, your audience and your competitors? I have 10 years experience working in online marketing, SEO, content marketing, analytics and data science (big data analytics) in US, UK and european markets. I create evidence based research, business and marketing strategies. With an MA in Cognitive Semiotics and a BSc in Theoretical Physics, I am both analytical and creative. I am currently working towards a doctorate in Psychology and I can provide you with insight into consumer behaviour. I can code, I am an analytics expert, and I can write and create stories from data. From keyword, website and content basics to complex market research projects and survey design, I can help you understand who your customers are, how they behave in your market, and how you can tailor your content and business strategies to yield the best results.
