Concept Mapping
Concept map of a market created from keyword research, segmentation and analysis. This shows us how people search in the market, the language they use and the key concepts that construct the market. The map is ordered according to search demand for specific concepts in the market. Three key areas of search were found: those that told us about what sort of products were being searched for (e.g. all the terminology used to describe the products), those that told us about the circumstances of the searcher (e.g. demographic, type and size of business), and those that told us about what sort of content they were looking for (e.g. 'reviews').
About Me
Do you want to better understand your market, your audience and your competitors? I have 10 years experience working in online marketing, SEO, content marketing, analytics and data science (big data analytics) in US, UK and european markets. I create evidence based research, business and marketing strategies. With an MA in Cognitive Semiotics and a BSc in Theoretical Physics, I am both analytical and creative. I am currently working towards a doctorate in Psychology and I can provide you with insight into consumer behaviour. I can code, I am an analytics expert, and I can write and create stories from data. From keyword, website and content basics to complex market research projects and survey design, I can help you understand who your customers are, how they behave in your market, and how you can tailor your content and business strategies to yield the best results.
