Temesgen Z.

I have been an SEM Specialist for over 10 years working in Australia, UK and USA. My expertise is setting up and optimising Pay Per Click campaigns in both Google AdWords and Bing Ads. I have worked with large corporations and very small businesses, gaining insights and learning industry knowledge across campaigns big and small. I have worked in some of the best agencies in Australia, such as 247 Real Media, iProspect and Mindbox. I've also worked at client side for Staples Australia as they started their operation in Australia and wanted to achieve online market share against a main competitor. I am passionate about website data and incorporating that with implementing strategies across campaigns I set up. I love using Google Analytics (and other similiar platforms) to establish post-click understanding and insights. I love having ROI targets as goals and exceeding them through smart optimisation.