Branding
The Zio is a carioca pizzeria that sought to differentiate from competitors with refinement, but without ceasing to be popular. For this reason, the tone of the language is different and is more colloquially client always exalting its product. Logo and visual identity were created to reflect customer needs: the brand speaks of art, spices and delivery. Campaigns such as 2x1 Wednesday show how to handle the sale of sophisticated and popular at the same time. The pizza is quality and has its edge as a differentiator against competitors. Combined with a more informal positioning on social networks and a different look, the pizzeria has been highlighted in the neighborhood and recently opened a new branch.
About Me
I'm Igor, a Brazilian graphic designer that lives in Lisbon. My biggest passion is branding, the design of logos and the strategy behind them. I have a bachelor's in Graphic Design from UFRJ (Rio de Janeiro) and a master’s in Design Management from IADE (Lisbon). I also took a specialization course in Branding at IADE (Lisbon). I believe that with my experience I can do the best for your business.
