Branding
This is a proposal made directly to Sporting Clube de Portugal a rebranding of the brand that is the Flagship Brand of the club. Recognized as the only form 2 gold balls (Figo and Cristiano Ronaldo), your brand was analyzed, as well as perception of its public and its competitors to conclude that the gym could be more. Not only present with a more premium look, but increase the range of services and modify their attitude towards their public. The new positioning focuses precisely on the aspect of education of children, as future players and citizens. Unlike the old proposal, the new is based on benchmarks such as the Barcelona and seeks to inspire and astonish children and also young people.
About Me
I'm Igor, a Brazilian graphic designer that lives in Lisbon. My biggest passion is branding, the design of logos and the strategy behind them. I have a bachelor's in Graphic Design from UFRJ (Rio de Janeiro) and a master’s in Design Management from IADE (Lisbon). I also took a specialization course in Branding at IADE (Lisbon). I believe that with my experience I can do the best for your business.
