Branding
Branding project carried out as a freelancer for a streaming service digital books, which offers unlimited access for a fixed monthly amount. The Bookster is a pioneer in Brazil, so the challenge was to create a strategic plan to introduce this new service, and the creation of its visual and behavioral identity. The definition of the essence, made clear what the brand is, what it does and why it does. With some strategic tools, structured personality, values and storytelling. The brand differentiation can be explained by analyzing market trends, its potential competitors and inspirations. strategies have been defined for interaction with all its stakeholders, making it possible to create relevant and differentiated experiences for each of them.
About Me
I'm Igor, a Brazilian graphic designer that lives in Lisbon. My biggest passion is branding, the design of logos and the strategy behind them. I have a bachelor's in Graphic Design from UFRJ (Rio de Janeiro) and a master’s in Design Management from IADE (Lisbon). I also took a specialization course in Branding at IADE (Lisbon). I believe that with my experience I can do the best for your business.
