gtsaykaly

BUSINESS DESCRIPTION Brava Marketing, LLC - Freelance consulting (content development, marketing, business strategy) for small to mid-sized companies to help increase their market share, revenue and profitability. Published author for 14 years with major industry publications including the creation and content contribution for a monthly 5-10 page "State of the Investment Capital Markets" section. Additional information can be found on my website including samples of my work. EXPERIENCE Twenty two (22) years of experience in commercial real estate investment banking in the areas of investment sales, marketing, joint ventures, financial structuring, strategic consulting, investment advisory and asset management ($5 billion + of transaction and advisory activity). Areas of expertise include: CONTENT The creation of content for any marketing, sales or business requirement: - Advertisement - Articles (content rich and SEO optimized) - Blogs - Business Plans - Capital Raising Placement Memorandums - Corporate Marketing Materials - Landing Pages - Optimized Pay Per Click (PPC) - Press Releases - Product Offerings - Proposals - Success Announcements - Templates for Efficiency (emails, letters, etc.) - Websites - Document Compression into Executive Summary Form - Conversion of Technical Content into Marketing Content MARKETING & SALES In addition to the creation of the items above, the development and execution of a multi-dimensional marketing strategies: - Conferences: Booth Presence and Traffic - Conferences: Speaking Engagements - Database / Contact Base Expansion - Fax/Email campaigns - Internet Marketing Strategies (social media, PPC, etc.) - Interviews by Key Media Sources - Media Relationship Building - Post Card Distribution to Landing Pages - Webinars - Website Traffic Generation - Sales & Sales Management BUSINESS STRATEGY, CONSULTING & PROJECT MANAGEMENT Business strategy, management and other functions: - Business Plan Development & Execution - Identification of Accretive & Scalable Revenue Channels - Joint Venture Partner Identification & Engagement - Market Research - Operational Profitability Assessments - Productivity & Effectiveness Enhancement - Vendor & Outsourcing Partner Identification & Engagement CAPITAL Creation and execution of a variety of finance requirements: - Financial Analysis (any type) - New Capital / Financing Procurement DEGREES Bentley College, Boston, MA - M.B.A, Finance and Marketing, 1988 Southern New Hampshire University, Manchester, NH - B.S., Finance and Economics, 1987