Sport+ Channel Identity
Sport + it's a tv channel that wants to focus on user experience as a differentiating factor, offering special interactive features and giving more power to the user. A signature was created based on these assumptions: 'It's like you're there.' r The audience it's wide, age group 16 - 50, very confortable using new technologies, that are keen to take control and love sports, from skateboarding to football, or even golf. The audience likes the feeling of belonging, so besides the technology, the aesthetics should meet the latest trends, with a strong and dynamic character, keeping it simple at the same time.
About Me
I am a Art Director/Design Consultant that loves to improve brands perception and relationship with their customers using the wonderful tools that design and technology provide us today. My work envolved a wide range of design services: illustration, identity, UI design, motion design. I appreciate giving attention to detail wich allows me to study the brands carefully before moving to design proposals. I believe each brand has it's own DNA, so you will find here very different styles and approaches. If you think I could colaborate in your project, feel free to contact me. I love new ideas and challenges. Portfolio: [login to view URL]
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