Communication Strategy Case Study

by DominiqueMasson

I ran a wellness programme for employees of Blue Moon. This is a case study of one of our campaigns. I created the concept, wrote the copy and art directed the collateral.

image of username DominiqueMasson Flag of South Africa Johannesburg , South Africa

About Me

I have been writing for a living in some form or another for the last 12 years. I started out writing theatre scripts and marketing material, then moved into events, then communications and integrated employee engagement, and finally, scripts for TV. I also ghostwrote a memoir called Across the Colour Line. Well-crafted words, in any media and for any channel, is what I am passionate about. Words must connect the message to the audience, no matter what is being written and for who. That is my specialty.

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