dmayers

I AM PASSIONATE ABOUT CREATIVE WORK. I effectively translate brand insights into ideas and connect the dots between insight, idea and execution. I develop and produce dynamic content while incorporating in depth brand strategy. My experience working for several Foturne 500 companies has allowed me to put design thinking methodologies and UX research into practice and I've gained an expert level undestanding of audience, brand, culture, and media channels. My research includes cultural and social trends using a variety of market and research data such as consumer focus groups, and work with internal teams to discover insights. My content reflects compelling stories founded in research and cultural insights and the development of creative briefs that contain relevant product, audience, and strategy information. I also focus on gaining insights on how consumers use digital and social platforms and how brands should participate authentically.