deepvakharia

Experience Accor services PVT Ltd — Senior Exe Marketing – April2010-Till Date • Being a integral strategic part of the Accor Worldwide re-branding activity now Edenred. • Implementation and conceptualization of the Marketing plan within specified timelines and budget allocations. • Delivering creative’s, Briefing and liaising Creative’s with the ad agency Accentiv’. • Developing Sales Collaterals Presentation Kits/materials. • Vendor Management includes sourcing and maintaining current set of vendors & finding new ones. McCann Erickson Worldwide — Project Manager – Oct2008-Dec2009 Brands Handled: L’Oreal-(Hair, Makeup, Maybelline New York), Mediker by Marico, Jaagte Raho... • Analyzing and understanding the brand and a way forward. • Analysis of consumer behavior and marketing activities of the Competitors. • Knowledge of all available media and their cost effectiveness, and a strategic plan to be presented to the client. • Gather information, oversee research where necessary, gauge consumer attitudes based on this. • Work along with the various departments of the agency to formulate the most appropriate and effective advertising strategy within the specified budget. • Executed 2 TVC for Maybelline New York and Mediker. Gmt-Indiaconnectingshoppersretailersandbrands — Planing Exe – Sep2007-Aug2008 • Planning and Execution of Video Mining USA-Consumer Behaviour Study on shopper marketing in association with Future Group Big Bazaar. • Applying Path2Purchse model for planning product branding. • Project requirement analysis on the given parameters. • Undertake regular field and market visits. • "Analysis of data" and report writing. • Supporting other functions and departments by way of providing information. Contribution in developing the marketing material, presentation material and building database. • Looking at related businesses at an international level. Gini & Jony — Free lancing –Dec2007 • Goal: Research and Development of existing brand strategy of Gini and Jony. • Preparing a creative brief, complete study and analysis that will lead to the brief. • Quantitative research conducted and in-depth qualitative analysis. Academic projects: Bachelor of mass media-major: Advt. Marketing: Big Bazaar Management: Dabawala’s. Advertising research done on “MC DONALDS” for Brand recall index and Ad Recall Index. Education ICFAI — Oct 2008 • Post Graduate Diploma Brand Management Mumbai University- RD National College — JUN 2006 • Bachelor Of Mass Media Narsee Monjee College — 2003 • HSC Arya Vidya Mandir –Bandra (W) — 2001 • ICSE Skills • Planning a brand building Campaign. • Applying Consumer behaviour models like Path to purchase on new product launches. • Primary market research of the competitors to take accurate decision. Leadership Instinct • Showing a way forward to the L’Oreal brand storm International final contestant. The contestant competed in Paris against 36 countries playing a successful role of band managers. • Member of the organising committee at Umang at N.M College. • Member of the organising committee Rendevouz Annual Event at “RD National College”-Bandra. Personal Profile • Meeting new people and learn people skill and team work from their experience. • Knowing Brands: Brands exploration. • Reading: Magazines about Retail Trade, Marketing, Brand Reporter etc. • Exploring new avenues of business, E-commerce, Resource Libraries etc.