Concept Web design and Print Ads for College Project
AD CAMPAIGN FOR FASTRACK WATCHES "Inspired by the gear of the commandos, this new collection from Fastrack offers its audience chunky, differentiated watches to gear them up for any mission. Concept designs like the Night Vision watch and the Navigator watch form perfect accessories for everyday battles. This collection presents 8 cases with 20 variants for the guys and the girls. These are prices competitively from Rs. 1295 to Rs. 2995. So, go ahead...arm yourself with the new Commando Collection!" Campaign objectives: Portray the commando collection as an action styled trendy, fashionable yet relatively cheap watch for gamers and action enthusiasts and in doing so create awareness and boost sales of the commando collection. The campaign seeks to create a unique image for the commando series through which gamers can relate to the brand. The campaign also includes measures (a game) that can be used to set a very high brand recall amongst gamers.
About Me
Over coffee, Debojyoti Roy would introduce himself as an anime lover, avid reader, writer and a game artist with a proclivity for tinkering with all things interaction design. A Bachelor in Journalism and Mass Comm. with a specialization in Advertising, a Masters in Communication and an International PG Diploma in Communication Design has left him with an uncanny knack for finding solutions that address his client’s communication needs. He has been seen working with many businesses over a diverse range of disciplines from Branding to UX design during his stint as a designer at IDIOM Design and Consulting. When not designing jaw dropping apps and sites, Debojyoti spends his time playing or building games, reading or writing poetry, drooling over gadgets, listening to music or pondering over what to cook for dinner.
$ 150 USD/hr
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