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Danielle K.

@daniellek86

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Freelance writer, marketer, and brand manager

$50 USD / Hour

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United States (10:15 PM)

Joined on November 25, 2008

$50 USD / Hour

[login to view URL] o Brand Manager experienced in all areas of marketing, from idea generation and campaign development, to social media and content creation, to strategic ad placement and budget management. o B.A. in English with significant writing experience; Professional Studies coursework in copyediting, proofreading, indexing, and fiction writing. o Over 3 years’ experience managing major brands, including Clifford the Big Red Dog and Goosebumps. o In-depth knowledge of Facebook, Twitter, Tumblr, Instagram, Snapchat, Microsoft Office Suite, WordPress, Adobe Photoshop, Adobe Dreamweaver, HTML and CSS o Avid reader of Young Adult fiction and consumer of children’s and teen media

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Experience

Freelance Writer

May, 2017 - Present

9 years

SmartAsset

May, 2017 - Present

9 years

Research and write SEO-focused financial articles.

May, 2017 - Present

9 years

Freelance Social Media Curator

Feb, 2013 - Present

13 years, 3 months

Sidecastr

Feb, 2013 - Present

13 years, 3 months

• Read stream of tweets relevant to show in real-time; repost best tweets into the Sidecastr second-screen app • Curate for ABC's The Bachelor franchise, FOX's Beat Shazam, The CW's Jane the Virgin, and ABC's Scandal. Previously curated for Freeform's Pretty Little Liars, MTV’s Girl Code, MTV's Awkward, FOX's Scream Queens, and ABC's The Catch.

Feb, 2013 - Present

13 years, 3 months

Scholastic

Nov, 2011 - Mar, 2017

5 years, 4 months

Associate Marketing Manager, Licensing and Nonfiction

Nov, 2015 - Mar, 2017

1 year, 4 months

• Managed marketing campaigns from start to finish for major licensed brands, including original series launches for Assassin’s Creed, World of Warcraft, and LEGO NEXO KNIGHTS. • Communicated with licensors to ensure compliance with brand guidelines when creating ads and marketing materials. • Identified key advertising opportunities, and worked with ad coordinator and creative team to design and place ads.

Associate Marketing Manager, Scholastic Media

Nov, 2014 - Nov, 2015

1 year

• Brainstormed, developed, and executed marketing campaigns for major brands, including Clifford the Big Red Dog, the Magic School Bus, and Goosebumps. • Coordinated ads and touts across Scholastic web channels. • Significantly grew social presence for brands; some brand pages grew over 50%.

Coordinator, Marketing and Media Products

Nov, 2013 - Oct, 2014

11 months

• Developed and coordinated audio book marketing • Created and developed content and monitor fan response on the Facebook pages of 5 major brands • Developed social media content for brand Pinterest and Instagram accounts • Researched and analyzed webpage analytics and visitor trends for 3 major brands, using Google Analytics • Assisted the marketing department as needed, including writing blog posts, compiling iPhone app rankings, staffing events, and packaging giveaways

Executive Assistant

Nov, 2011 - Nov, 2013

2 years

As Assistant to Senior Vice President in major multimedia company, involved in all aspects of marketing, web-metrics, and internal and external communication. Provided administrative assistance to SVP in a demanding, deadline driven environment. Managed team of two employees.

Nov, 2011 - Mar, 2017

5 years, 4 months

Education

Wesleyan University

2004 - 2008

4 years

BA, English

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United States

2004 - 2008

4 years

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