Teodor R.

1. Good design is innovative. 2. Good design makes a product useful. 3. Good design is aesthetic. 4. Good design makes a product understandable. 5. Good design is unobtrusive. 6. Good design is honest. 7. Good design is long-lasting. 8. Good design is thorough, down to the last detail. 9. Good design is environmentally friendly. 10. Good design is as little design as possible. by Dieter Rams