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Amy C.

@covingtonamy

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Copywriter, content strategist, brand strategist

$50 USD / Hour

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United States (7:05 PM)

Joined on September 14, 2008

1 Recommendation

$50 USD / Hour

Building strong brands through creative strategy, thoughtful leadership and messaging delivered where it will have the most impact. Accomplished creative professional with diverse experience in strategy and marketing. Skilled at motivating teams, understanding consumer mindset, and generating ideas that raise awareness, solve business problems and generate profitable growth. CORE COMPETENCIES • Marketing & Brand Strategy • Brand positioning & Messaging • Digital/Mobile Strategy • Consumer Segmentation & Insights • Copywriting & Content Strategy • UX • Content Management • Agile INDUSTRIES OF EXPERTISE • Finance • Healthcare • Manufacturing • Retail • CPG Portfolio: [login to view URL]

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Experience

Senior Content Strategist

Jul, 2019 - Present

7 years

Anthem Healthcare

Jul, 2019 - Present

7 years

Provide content strategy and writing for Anthem Healthcare's websites.

Jul, 2019 - Present

7 years

Freelance writer & strategist

Jan, 2000 - Present

26 years, 6 months

Freelance

Jan, 2000 - Present

26 years, 6 months

Provide strategic, creative and integrated marketing services, including brand positioning, market intelligence, consumer insights, campaign planning, pitching, RFP response and messaging for numerous clients over the course of 18 years.

Jan, 2000 - Present

26 years, 6 months

Senior Content Strategist & wrier

Jun, 2018 - Jul, 2019

1 year, 1 month

U.S. Bank

Jun, 2018 - Jul, 2019

1 year, 1 month

• Created content for online/mobile banking interfaces, responsive websites, mobile apps, online lead/application forms, marketing pages and other cross-channel websites and user interfaces. • Wrote a variety of digital content, including on-screen instructional/directional copy, informational content and marketing pages, navigational elements, form field labels and messaging, error messages, contextual help messages, alert messages and FAQs.

Jun, 2018 - Jul, 2019

1 year, 1 month

Education

University of Minnesota-Twin Cities

2006 - 2008

2 years

Master of Arts - Strategic Communications

Flag of

United States

2006 - 2008

2 years

Certifications

US English - Level 1

US English

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