Birendra S.

Hi, I am having total 12 years of experience in digital marketing and digital Analytics. My area of Expertise: Google Adwords: Keywords Research, Ads copy writing, Campaigns Creation and Optimization for Search ads, Display ads, Remarketing ads, Dynamic Remarketing ads, PLA (Shopping Listing) ads . Conversion Tracking and Phone Call Tracking. SEO: Website optimization, link building, meta tag writing, Search console issues fixing, top organic rankings and page speed. Google Analytics: Custom events tracking, goal/funnels creation, eCommerce transaction tracking, checkout funnel tracking, audience list creation, email tracking, cross device tracking, GA Adwords linking and goals importing, API integration. Google Tag Manager: Page Tracking Datalayer Creation, Custom events tracking, enhanced eCommerce tracking, pixels firing, call tracking. Other Expertise: Adobe Analytics (Omniture), DTM, Adobe Launch, Tealium, Google Optimize. I am certified professional for: #Adobe Analytics (Omniture) Architect Certified #Google Analytics (GAIQ) #Adwords (Fundamental) #Adwords Shopping #Adwords Display #Bing Ads Center Brief of my campaign optimization strategy: # Optimization of campaign at keyword matching level. I monitor each keyword for 50-60 clicks (by considering 2-4% conversion rate) and pause if any of these does not convert and add more new keywords by doing keywords research using Adwords keyword planner tool. I prefer + modifier & exact keyword matching. # Monitor keywords’ quality score (landing page, ads relevance and CTR). I create different ad groups for each theme keywords and keep keywords in ad copies to grow Quality Score. # Compare performance of different ads copies and create new ads by pausing non-performing. # Implement negative keywords by analyzing search queries report on regular basis to stop unwanted impressions/clicks. # Optimize campaign for ads extns, location, time, device (Desktop, Tablet, and Mobile) and gender level. I also work on enhanced campaign for extra features like automatic bidding on location or device level. Conversion Rate Optimization (CRO) – I optimize campaigns and also do landing page optimization using A/B testing via different tools like Google Optimize and Optimizely. Google Shopping Ads (PLA - Product Listing Ads) - I create Google Shopping ads via Google Merchant account by submitting products feeds and optimize it by creating product groups and product performance. Shopping ads are always noted to be more profitable due to low CPC. Dynamic Remarketing for Google Shopping Sites (PLA) - I create dynamic remarketing campaign in Google Adwords. Bing Ads – I worked on more than 10 campaigns on Bing and have noted that it gives better conversion rate in comparison to Adwords. Bing has less visitors but all are much genuine than Google visitors so conversion is better. Thanks, Birendra Singh