Retained by diverse industry clients to create custom websites, graphic layout of content, corporate identities and marketing materials. Incorporate interactive elements and e-commerce applications; experienced with editing, customizing and testing WordPress; work closely with senior executives to conceptualize, design, and launch internet sites according to specifications. Clients included now Senator Cory Booker and Rutgers University.

User experience designer relegated to creating visual concepts for LN's online products - including Lawyers.com, Attorneys.com and Martindale.com. Collaborated with product designers and product managers to generate wireframes/LO-FI mockups, flows, navigation maps, prototypes and site audits where necessary. Involved in user testing; garnering feedback in order to improve the overall customer experience through visuals and usability. Spearheaded and executed overall rebranding of the company’s cornerstone product, Lawyers.com, based on new brand guidelines. Also, produced graphics and layout for the mobile version of the website. Played a key role in the planning, production and design of the UX team’s first iPad application. Worked extensively on the interface designs, workflow and functionality aspects of the app using knowledge of mobile best practices, including the Apple Human Interface Guidelines.