Having a business presence on the Internet has become a necessity in today’s world. This free online diploma course from ALISON will guide learners through the initial steps of setting up an online business, from choosing a web hosting account for your site through registering your domain name. The course will then explore some of the essential tools in building your site, including HTML, Cascading Style Sheets (CSS), and Adobe Dreamweaver. Also covered are affiliate and e-mail marketing, as well as the use of social media such as Facebook to help build your business. The Diploma in Web Business Development and Marketing is ideal for anyone who always wanted to set up a Web business but felt they lacked the skills, or for those with a desire to further their understanding of how online businesses work.

Social media marketing is of increasing importance to most businesses and organisations. This free online course from ALISON covers the concepts and application of social media marketing. It explains the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to use Facebook to create a LIKE page and increase traffic to your FAN page. This course will equip you with the skills to plan and implement a successful social media marketing strategy; it will also be of interest to people who wish to learn more about this subject or to advance their career prospects in this area.