A commentary on the growing trend of brands utilising popular figures, celebrities, as marketing tools to promote their products and initiatives and the dangers of overreliance on that to the exclusion of other effective marketing tools. Cristiano Ronaldo's innocuous action at a pre-match presser at Euro 2020 was used as a peg in the story to exemplify the double-edged sword influencer marketing could be. The story was part of a thought leadership series to publicise Mediacraft.

The article celebrates Stanbic IBTC's 30 years of providing quality financial services in Nigeria. The peg of the story was a colourful client event organised by the Group, which showed a typical engagement by the brand with its stakeholders and how such thoughtful events allied with quality services have helped to position Stanbic IBTC as the leading end-to-end financial services organisation in the country.