Vignesh V.

Professionally I am a Consumer Research Scientist Market Research Experience and 5 years of Digital Marketing experience. Generated hyper target lead of more than 50K for an FMCG companies. ?Conducting consumer insight research (Quantitative Research and Qualitative Research) on all Personal care (Haircare, Skincare, Hair Color, and Fragrance department), Food and Beverage Products ?Built advertisement claims of products from a wide range such as skincare, haircare, and pain-management products through clinical, consumer, and expert panel evaluation’. ?Managed ‘Clinical Trials’, ‘Consumer Perception of Product Efficacy’, ‘Consumer Sequential Recycle’, and ‘Competitive Intelligence’ segments of studies ?Product owner of designing wearable sensor device to capture real time chewing data during human mastication. This intern developed a to find a cor-relation of instrumental food texture data. ?Digital Recruitment by hyper-targeting the volunteers using Social Media. – Process owner ?Driving insights from various resources – ? Youtube Analytics - found an innovative model to fetch the data from youtube and processing into a useful insights via Dashboard. This, in turn, helps in developing new Products and to fetch the reviews of various products all over the [login to view URL] processing was complete done with the help of internal Digital Analytics team. ? Claim generation using Product Advertisement Labels – Method development for data aggregation from different product labels and consolidating to bring insights for the formulation team. ?Big Data Analytics – Process owner in converting consumer data and analyzing buying behavior patterns based on their Purchase Intent. ?REGULAR WORK: > Taking research briefs, developing proposals and research design. > Questionnaire design. > Familiar with Data collection and data quality checks. > Ability to handle large sets of data. > Writing analysis plans and creatively looking for insights and patterns. > Analysis and interpretation. > Developing presentations and discussing with clients. Key Skills: > Strong in oral and written communication. > Presentation skills > Ability to interpret data and numbers > Strong grasping power > Confidence and willingness to learn > Ability to stretch, take initiative and to go beyond what is expected