I am a result-driven, analytical and creative professional with many years of Consumer Brand Marketing experience in national and global FMCG marketing, as well as Project Management and Business Development for high profile companies such as L’Oréal, Unilever, British American Tobacco (BAT) and Henkel CEE, in Austria and the UK.
Developing local and international marketing strategies and planning, implementing & evaluating operational marketing activities through integrated 360° multi-channel campaigns incl. ATL, BTL, CRM, Sponsoring, Digital & Social Media and Influencer across all touch points, launching and re-launching innovative new brands and products based on deep market and consumer insights and market-, competitor-, brand- & trend-analysis and identifying market opportunities in a rapidly changing environment to deliver growth and build on evolving relationships with every consumer is what I do best.
HOW I CAN HELP YOUR BUSINESS:
MARKETING STRATEGY:
- Market-, Competitor- and Trend-Analysis
- Portfolio- and Opportunity Gap Analysis
- Brand launch or re-launch plan
- Brand positioning and re-positioning incl. definition of USP
- Strategy to increase brand awarness
- Strategic media planning and definition of multi-channel touch points
- Pricing- and Promotion strategy
- Definition of target group, consumer habits & expectations and their touch points
- Getting to know your current customer very well! Do they match your target group?
- Strategy development to increase brand awareness
- Strategy development to grow sales and market share
- SWOT-Analysis (for your brand and/or competitor brands)
OPERATIONAL CONSUMER-CENTRIC MARKETING:
- Full development of an annual Marketing Activities Plan
- Planning of Marketing Activities and 360° Marketing Campaigns
- Brainstorm Marketing & PR ideas of any kind
- Full development of a monthly Social Media Posting Plan
- Development of innovative consumer-centric product or service concepts
- Running competitions and prize draws
- Influencer Management
- Data analysis including business recommendations
BUSINESS DEVELOPMENT
Growing business by increasing the target group, launching new products and services, increasing brand and product loyalty, growing business by winning back lost consumers
and increasing distribution and availability
OPERATIONAL CONSUMER-CENTRIC MARKETING:
- Full development of an annual Marketing Activities Plan
- Planning of Marketing Activities and 360° Marketing Campaigns
- Brainstorm Marketing & PR ideas of any kind
- Development of innovative consumer-centric product or service concepts