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Context: I’m developing a website to support my profile on the social trading platform eToro. I have noticed that a significant portion of the platform’s users, amongst which are my followers and copiers, are not financially literate. My website has a double purpose: (1) provide an accessible, easy-to-understand education on some basic financial topics. This both for eToro users and outsiders. (2) With that knowledge, show my followers and copiers that I know what I’m doing, create trust, and sentimentally attach those copiers to my profile.
What I expect from the copywriter, is to make the website more attractive. Some suggestions include:
-Rewrite the content where necessary to create and easy-to-understand, coherent, personal (first person writing is allowed), plain text to read for the end-user. The content is already available on the website. No additional research by the copywriter should be required.
-Change keywords/titles where necessary. Website title is allowed to change.
-Provide media support where necessary: Videos, images, develop icons/images/graphs/… him/herself, … whatever makes the plain text more easily to understand.
-Web design: The website should be 'polished' to make it visually more attractive. Re-arrange texts, add/change images, quotes, apply a color scheme, outline paragraphs to page, … Allow to add advertisements
-Add something like 'key features' or 'key takeaways', or whatsoever above every page in the fundamentals section.
-Optmise for mobile rendering
What I expect the copywriter NOT to do:
-Substantially change the content
-Substantially change the structure: I have put a logical structure (content-wise) to respect.
Only the visible parts will be shown in a first stage. In a later stage, in case of interest and time, I might work out the hidden pages. So for now, only the visible ones have to be reworked:
-Fundamentals (and subsections)
-eToro (and subsections)
For a later stage:
Required skills by copywriter:
-Webdesign (using WIX)
I’m looking for someone with the necessary skills, and someone who can think with the purpose in mind. The elements listed above are only things I can think of. I want someone who can take me that step further, understands the goal of this website, and will help me get there.
The website is created on www.wix.com. Site can be viewed on [login to view URL] . I will give direct editing rights to whomever will do this assignment.
I expect to receive time & price quotation.