I am the owner of www.myEmoticons.com. The point of the website is to get the users to click the download button (or any of the large flash images) to download an icon toolbar from Smiley Central.
However the conversion rate is lower than I would have hoped. I think the problem is that it's a surprise. We need to tell them what’s happening (i.e. your smiley central toolbar with thousands of icons is coming.) with graphics. Also reassure them that there is not any spyware.
I would like to get five versions of [url removed, login to view] and try them up with weboptimizer.