Architrain is an Architectural software training company that aims to help local and international students be more competitive in the job market. The business has been modelled with the Bauhaus in mind being a school of design as well as a think tank. We aim to build a strong architecture community along with the courses and therefore the brand needs to be versatile to be used in events, gatherings, meet ups, videos and course handouts.
Our primary target market are international architects in Australia who are not currently working in their field and wish to obtain career experience and personal fulfillment in Australia. To do this we train them in the leading software required by most Architecture firms and provide specific training on local regulations and codes as well as industry insights.
Our vision of the future is a place where Architecture flourishes and allows from people from all backgrounds to get together and share their creative talent. The business will also allow for architects to participate in architecture competitions and thus creativity is a strong concept we want to work with. Our secondary target are local students currently at university who wish to improve their computer skills.