Founder, Zelna Lauwrens
A. COMPANY DESCRIPTION
The Kids Life Studio is the global leader in online Kids Life Coach Certifications that are affordable and accessible. Our mission is to prepare young people to meet the challenges of the future through coaching them to live inspired lives.
As the founder of the organization, I started in my own Kids Life coaching practice in South Africa in 2005. In 2009 I expanded my business to offer face to face training to professionals to run their own Kids Life Studio’s in South Africa. In 2014, I launched my online Classroom and at present, I have a network of 36 Coaches undergoing my online training based in Asia, America, Canada, Africa and the United Kingdom. I do not have any employees and run the business remotely from my home-based office.
Currently I have two websites that promote my businesses:
The Kids Life Studio - This is a WordPress Website that is the front end “window” that promotes my coaches who are affiliates of my organization and who operate their independently owned Kids Life Studio Coaching Venues and Coaching Services. This website has been hacked so the Home page is currently not working but the rest of the website is still accessible. This website currently has the following:
5 Free Yes/No Quizzes of 20 questions each. These generate a report with generic feedback according to the percentage score that they get.
A paid online assessment (not working since being hacked) consisting of 10 sections with 25 questions each. It uses a rating scale from 0 - 3 which provides a graphical representation of where a child’s life is out of balance and gives the parents a basic report. This assessment is an integral part of the coaching programme that I have designed and my coaches use it to tailor-make a coaching programme for the children they work with.
A Find a Branch page with a page per branch with photo and information. (Only 4 branches currently)
Paid Book Downloads (not working since being hacked)
Newsletter linked to MailChimp
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2. World-Class Kids Life Coach - This is my personal brand that was launched in September 2015. It is a basic Go Daddy website that I built myself to “showcase” my portfolio and offer information on my Kids Life Coaching Programmes. Currently there are no fancy functionalities at all. This has two registered domains.
[login to view URL] and [login to view URL]
I have a blog linked to my website that is run on Google and is ranked on page 1 when using the terms Kids Life Coach Training/Kids Life Coach Certifications.
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I am looking for a new website consisting of:
Website Design using existing brand - wireframe core pages (see suggested layout at end of document) I want to include video on my scrolling home page and lots of visuals.
1 I would require a design that is more modern, easier to navigate and fresh and exciting. My corporate colours of lime green, orange and turquoise blue would be integral to this development. The site also needs to reflect the “playful” nature of the business since we are Kids Life Coaches. This needs to be a World-Class website that is able to expand and grow as the business grows.
1.2 Create a leads generator/magnet. I would like to build up a solid data base of potential clients and have automated mails sent to them when they are in my mar keting funnel.
Installation & Set-up of Wordpress (or suitable alternative). Integration of the pages into the Wordpress CMS. (see suggested layout below) Design modification of plug-ins needed to match the site design
Develop 6 questionnaires with generic scoring feedback. These will consist of questions with a Yes/No option to answer Refer to [login to view URL]
Development of online Assessment tool (as per sample sent but I want this assessment to be modernised and made easier on the eye.) Design a paid online assessment for parents to do be done on their mobile phone or laptop, which auto generates graphical results & feedback. These results & feedback need to automated and sent to Head Office and to the parent who has registered. The assessment needs an option for numerous e-mails to be inserted by the parent so that the results can be sent out for example to a teacher/psychologist/ex husband or wife. When the parent pays, they get a login code which can be used more than once. Once to do their first assessment before the child does their coaching programme and then to do it again once their child has completed their coaching programme. This will be done approximately 3 months apart. There will be a graphical representation of the first assessment and the second assessment (superimposed over each other) so that improvements can be tracked. There needs to be a save function after each section, while doing the assessment so that parents can return to the assessment and complete it if they get interrupted or are short of time. There also needs to be an automated document sent to the parent with feedback on the assessment. Integration of Paypal Gateway is needed for the assessment. Click here for sample [login to view URL]
Integration of Contact form on Contact us page for parents to find a Kids Life Coach.
The Join the Team Page needs to have an automated form to fill in that gets sent to us at Head Office once the submit button is clicked. This is quite a long form and a save function might be needed if it can’t be finished in one sitting?
Directory Listings - Create a Kids Life Coach Directory on The Kids Life Studio platform that has a list of Kids Life Studios (300 word profile with photo) and Kids Life Coaches(photo, name, address & contact) This needs to be an easy navigation tool for anybody wanting to find a Kids Life Coach in their localised area, according to continent, country, town etc. The Coaches will be charged a monthly fee to use this directory so it needs to be conducive to sending business their way. I also have a registered domain which we can link to the Kids Life Studio website if needed? [login to view URL]
I want the website to have expert Copyrighting, SEO is essential, a pop up leads magnet, sales pages that can be directed to a sales funnel connected to an automated sales campaign (probably through mail chimp)
This is my suggested layout. I am not sure of how practical this is but this will obviously be streamlined once we have our initial strategy and planning session. The home page will need a Call to Action to increase our mailing list.
Introduction to The Kids Life Studio - Video
Where to Start (New to The Kids Life Studio? Here are a few options to start)
Enrol your child (link to Assessment - branches)
Become an Affiliate (link to Join the Team)
Find an Online Course (Link to Teachable website)
Free Tools (Link to Teachable website)
Become an Affiliate/Join the Team
Kids Life Studio Coach (Fill in Statement of Interest Form)
Kids Life Studio Venue (Fill in Statement of Interest Form)
Kids Life Studio Master Licensee
Learning Styles (paid)
Balanced Life (free)
Family Balance (free)
Memory & Concentration
Self Esteem (free)
Kids Life Coaching Programmes
Zeal for Life
Kids Life Studio Programmes
Heart & Zeal
Zeal Kids Holiday Club
Find a Studio
(Listing to include separate page with personalised 300 word profile, photo, name & contact details, services offered)
(Listing to include Name, contact details, services offered and photo)
In the Media
98 freelanceria on tarjonnut keskimäärin %project_bid_stats_avg_sub_26% %project_currencyDetails_sign_sub_27% tähän työhön
Project: kidslifecoach Website Development Skills: PHP, Ruby on Rails Experience: 14 Years Expertise: Website Development Team Size: Two Dedicated Programmers