We operate a car rental site but conversion ratios are not as high as we
would hope for. Traffic flow and
number of searches are steady, but we want to increase the number of
people that acutally book. Prices are
lower or equal to competitors so we hope/suspect we can increase
conversion by changing the site.
We need someone to go over the site and booking flow and write up a
report with suggested changes in presentation:
text, call to action, buttons, images, general layout etc.
A big plus if you have access to a UK test audience that you can use for