This project consists of design of a simple lead generating web page / site with a matching Ebay Listing Template and a logo design. Copywriting is optional.
Our company name is Arcade Factory. We only offer two styles of brand new arcade games. We do not sell refurbished or used games. One is a cocktail table style and the other is a traditional upright style. These are built to reproduce the styles from the arcade game era of the 1980's. We offer game packages that include all of the classics from the 80's such as Ms Pac Man, Galaga, Donkey Kong, Dig Dug, Frogger and more.
Our target market is age 35 - 55 adults. This age group has fond memories of playing these games in the arcades in their youth. Although the games are coin operated, these customers purchase them to be used in a home game room. Many people have home game rooms that may include a pool tables and a pinball machine. An arcade game that has a collecton of classic games makes a great addition.
Another market is bars, resturants and other businesses that use these for coin operation. We target businesses that cater to this same demographic.
We sell on Ebay, as well as, other internet and off line channels. We need a simple website, perhaps only one page, that would be designed to capture lead information. We have found that is is advantageous for us to speak to a potential customer when making a sale since we offer a high degree of customization. We want to provide a customer with a game that has all their favorites at a price they find affordable.
We would like the image of our company to be consistant in our Ebay listing and our web page. We want to drive traffic to the webpage with the objective of peaking a prospects interest to find out more information. We want to capture their contact information. We do not need the site to have ecommerce capabilities. We do not want to include too much information that would preempt the need for contact with a sale rep. We only want to drive them to fill out a form to get more information.
We want the content and look of the site, logo and ebay listing to establish credibility that we are a reputable professional source that can be trusted to provide a quality product at a resonable price with a high level of customer service before and after the sale.
Here is our current Ebay Listing:
[url removed, login to view];item=260436388290
As a separate project:
We will also need a banner designed to drive prospects to the site. In addition we will need a printed brochure, business card and direct mail piece desinged that would have a consistant look and feel.