We are looking for a complete re-design of a our e-commerce site which is based on the 3DCart shopping cart (you can sign up for a free trial). An example of a layout that was built using the shopping cart that I think looks nice is replicablue dot com - the design job is not sufficiently extensive for our needs. This project will require a team with individual expertise working together. Work level will be ongoing and it will increase as we become more confident in the team. Overall, we would like to have an outsourced team that will completely handle our customer-facing e-commerce presence.
Specifically, we need:
Art director - Assist us by looking at current photos that we have either editing the photos or making suggestions on additional photos that we should provide.
Marketing - Understand our product (signmaking equipment - vinyl cutters) and work with artist, copywriters, and SEOs to provide us with an effective, high-impact site that blows away the competition, draws customers, and provides a very professional feel. Provide direction on how to improve product to draw more customers.
Copywriting - Understand our product, look at our current site, and come up with new content (estimated 5 pages of 1000 words plus 10 pages < 100 words). Build content that will help our customers and draw new customers. Write several email marketing campaigns.
Web-design - Develop a theme with fully debugged drop / sliding menus, flash product picker, etc. The primary focus here will be on the overall template, the home page, the categories pages, and the product pages - each totally custom, using dynamic content. Provide custom product description pages with fully integrated pictures and content for approximately 10 different product types. Develop email marketing campaign template.
SEO and Paid Campaigns - Help us develop a strong search engine marketing strategy and help develop appropriate keywords, etc for approximately 100 products.
-We have full and exclusive rights to all work that is completed (copywrite, photo editing, graphic and web design, programming, etc).
-We must receive all PSDs and all files necessary for ongoing updates and edits.
-Different stages will be identified and priced individually with payment upon successful completion of the project stage.
-When submitting a proposal, please submit your JUST 3 portfolio examples of your work that you promise to at least match or beat with this project.
-Please include an hourly rate basis for your bid and identify whether that will be available for ongoing work.
-Please identify how long it will take to complete the different stages - we prefer short timeframes.