I would like someone who is good at marketing a website, who knows all the tricks and a few I don't know, who can make something happen with my website.
Your goal is to drive traffic. But if you also have ideas to making the website convert better, I'll be willing to hear those as well.
If you're a marketing beginner, go ahead and apply. I want someone who can promote my website, but if you're willing to learn and apply what I know, I'll use you for everything else I have.
If you are a pro or an expert, I'm waiting to hear from you. If you can take it from the ground running, you're definitely a keeper.