What needs to be done:
Our company is running an event series focused on Service-Oriented Architecture (SOA) in seven different cities and focused on different industries. For the purposes of this engagement, we would like to focus on the first of these events, Practical SOA in Frankfurt, Germany on January 15, 2008.
We are looking for someone to promote our event and attract attendees to each of these events through direct marketing and promotion.
* Blog Marketing - Find influencers and promote event via comments (not Blog spam) as well as through contact with bloggers
* Promotion through online event lists / databases / web sites
* Targeted Email
* Other suggestions encouraged
Other context/requirements that providers will need to know:
We will provide a special discount code to identify attendees who registered through your direct referral or marketing activities, as well as provide a discount to attendees. Furthermore, the resource selected will be required to provide records and links to all blog posts, event submissions.
Specific expertise that I am seeking:
We are looking for resources that have experience with event promotion and marketing and attracting and encouraging candidates to register, and who also know how to work with and promote events through third-party blogs using proper methods and etiquette.
Timeframe for delivery:
Since our first event is in less than two weeks, we are looking immediately for a candidate to start promotion of this event, and we are looking for results no later than January 10, 2008.