I need traffic that converts to sales for my site. I am willing to start paying and keep paying anyone who will give me a good roi.
The site offers models a chance to be on the cover of my next book. It's a contest where interested parties join my community and compete for votes. Graphic artists are free to join and compete too. So, you have to cater your marketing plan to reach models, those who want to be models and graphic artists. But, I say that a person doesn't have to be a model to compete. That's because I don't want the average lady to think she can't join the competition. If she's beautiful, I want her to join. If a graphic artist can render a bookcover for me, I want him/her to join.
That should give you better insight into what I'm doing with that site.