We are a veterinary clinic group who needs to build out 30+ independent clinic sites. The websites can be built using the same template and mostly the same functionality so we are looking to use Wordpress Multisite to build and manage the sites or some similar functionality. The sites need to be built in a manner to enable fast and efficient clinic website builds and to push out updates across all sites easily.
Significant Wordpress experience.
Must have experience working with WordPress MultiSite, and WordPress Multi Languages
Experience with building a hub/spoke type network of sites (i.e. Clinics, Schools, Shops)
10+ Person Agency / Company/ Team.
Fluent in English. Spanish is a bonus.
Positive reviews / recommendations on similar projects.
Multi-Site & Multi-Domain Capabilities
Multi-language support and content distribution
Support for local content (e.g. blog articles, business hours, our services, our staff)
Support for local branding including Look&Feel, style, imagery...
Must support local editors and central editors.
Local editors must be able to easily create articles without technical knowledge
Easy to publish general, non-location specific content such as pet care articles
Schedule an appointment with one of multiple vets (multi-schedule).
Social network integration; follow-us / share content (FB, Twitter, IG, WhatsApp, Reddit, Pinterest)
Push content to Social Network accounts: likely will work with a social media management platform like SproutSocial
E-Commerce & Services: Compatibility for Phase 2 offerings such as,
Subscription to services
SEO-Friendly: Sites optimized for geo-targeted, local search terms, such as “Madrid veterinarian”
Online Directories: Clinic pages and business information should be optimized for ‘Google My Business’ and other local listings
Security and privacy
GDPR type privacy protection
No known vulnerability issues
Easy to develop custom features without touching the core
Access to off-shore developers for custom features and maintenance
Central hosting and administration
Must be easy to upgrade core and extensions across all sites
Multiple Domains (each site with their own domain)
ok if multi-site management is via 3rd party extension
Must achieve at least 80 on mobile and 95 on Desktop when testing with Google PageSpeed
Must meet Google Web Vital requirements
Increase clinic visibility online: Clinic shows up in searches and directories online
Increase bookings: Users can schedule and book appointments with reminders.
Increase subscriptions: Drive sign-up for newsletters and other subscription memberships
Deepen engagement: Drive deeper relationships with patients through relevant information and offers
CLINIC WEBSITE STRUCTURE
The clinic site structure and look & feel will be simple but should not be laden with code while still being able to accommodate changes at the vet clinic site level.
Structure: See an example of the type of pages to be included here [login to view URL]
REPORTING / DATA CAPTURE
Integrate Google Analytics to record and capture site data.
Incorporate 3rd party marketing pixels to track success of marketing campaigns
All site and user data should be uploaded into Vetcorp CRM