Website Refinement & Optimization

We are looking for an experienced web designer/developer to make improvements to our existing website. The scope includes content refinement, UI/UX adjustments, CTA optimization, mobile responsiveness fixes, and basic performance improvements. Potential new theme option if required. The goal is to generate more traffic and click conversion. Scope of Work:- 1. Content Update & Refinement Review and refine existing website content for clarity, flow, and professionalism Improve messaging to better communicate services and value proposition Ensure content is optimized for conversions and ad traffic 2. UI/UX Layout Improvements (Minor Changes) Improve layout and alignment across pages Refine header and footer structure Update font family, color palette, spacing, and section hierarchy Ensure consistent visual design throughout the website 3. Call-to-Action (CTA) Optimization Improve visibility and placement of CTAs Add or refine buttons, contact forms, WhatsApp integration, and contact links Ensure CTAs are clear, actionable, and conversion-focused 4. Landing Page Optimization Improve landing flow, clarity, and user journey Reduce friction and improve lead conversion potential 5. Mobile Responsiveness (Basic) Check mobile responsiveness across major devices Fix layout, spacing, and usability issues on mobile Ensure CTAs and forms function properly on mobile 6. Performance optimization Speed check confirmed issues with autoload and server response time, ensure the website loads smoothly (no advanced server-level optimization required) Deliverables:- Updated live website with all agreed changes implemented Mobile-responsive and conversion-optimized pages Clean, professional UI/UX improvements Additional Notes:- This is not a full redesign, only refinement and optimization Freelancer should share relevant past work Clear communication and timely delivery are important

Projektin tunnus (ID): 40165558