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# Web Design Brief **Empauher Website – Shop, Sales Pages & Conversion (B2C + B2B)** ## Project Overview Empauher is a coaching and retreat business focused on neuro-inclusive and LGBTQIA+-affirming leadership. The website must support **two clearly defined user journeys** — **Individuals (B2C)** and **Organisations (B2B)** — while prioritising the **sale of a time-sensitive retreat that must convert by the end of February 2026**. The site should actively support **decision-making and conversion**, not passive browsing, and must avoid user frustration caused by unclear or non-functional interactions. --- ## Primary Goal (Critical) * Make it immediately clear whether a visitor is in the **B2C or B2B** path * Convert visitors into retreat bookings, enquiries, or leads * Ensure **every clickable element leads somewhere meaningful** --- ## UX Requirement: No Dead Clicks (Non-Negotiable) **There should be no “dead clicks” anywhere on the site.** If an element looks clickable, it must: * Navigate to a relevant page, **or** * Trigger a clear action (checkout, form, modal, email sign-up) Examples of elements that must never be non-functional: * Buttons * CTAs * Product cards * Highlighted text links * Icons used as navigation cues * Retreat banners or featured sections If something is not clickable, it should **not look clickable**. This is especially important for: * Neurodivergent users * Time-pressured visitors * Conversion-critical retreat content --- ## Target Audiences ### B2C – Individuals * Neurodivergent and LGBTQIA+ individuals * Self-funded buyers * Existing coaching clients ### B2B – Organisations * HR, People, DEI and Leadership teams * Founders and senior decision-makers --- ## Required Site Structure & User Journeys ### 1. Clear Path Selection (Homepage & Navigation) From entry, users should be able to self-select: * **For Individuals** * **For Organisations** All CTAs and navigation elements must link directly to the correct path — no placeholder or inactive links. --- ## B2C Path: Individuals (Primary Revenue Route) ### 2. Shop / Programmes Page (B2C) A dedicated shop page where: * All product cards link to **full product pages** * The March 2026 retreat is visually prioritised * No product, image, or title appears clickable without linking somewhere --- ### 3. Retreat Sales Page (High Priority) A dedicated retreat sales page with: * Clear CTAs that always lead to: * Checkout * Deposit product * Register interest / waitlist No CTA should appear without a defined outcome. --- ### 4. Checkout Experience (B2C) Checkout must: * Be accessible from every primary retreat CTA * Avoid loops or blocked paths * Clearly confirm actions at each step --- ### 5. Conversion for “Not Ready Yet” Visitors Secondary CTAs (e.g. “Register interest”, “Download guide”) must: * Lead to an active form or sign-up * Trigger a clear confirmation or next step No “coming soon” or inactive interactions. --- ## B2B Path: Organisations ### 6. B2B Overview & Programme Pages All B2B CTAs must link to: * A working enquiry form, **or** * A live calendar booking, **or** * A clear contact method Avoid buttons that simply scroll or do nothing. --- ## Design & UX Principles * Calm, low-overwhelm design * Clear visual hierarchy * Consistent CTA behaviour across the site * No misleading hover states or decorative buttons * Mobile-first with tested tap targets --- ## Quality Assurance Requirement Before launch: * All links, buttons, and CTAs must be tested * No placeholder links remain live * User journey tested for: * B2C retreat purchase * B2C deposit purchase * B2B enquiry --- ## Success Criteria The project is successful if: * Users never click something that goes nowhere * Retreat bookings and enquiries increase * Drop-off caused by confusion or frustration is reduced * The retreat reaches minimum bookings by the end of February 2026 --- ## Additional Notes * A copy will be provided or refined collaboratively * Designer input on UX and conversion best practices is welcome * Simplicity and functional clarity are prioritised over visual effects
Project ID: 40193563
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Hello, I can design and build a high-conversion Empauher website that clearly separates B2C and B2B user journeys while prioritising retreat sales and enquiry generation with zero dead clicks across the entire site. I will create a calm, neuro-inclusive, mobile-first experience where every button, CTA, product card, banner, and link leads to a meaningful action such as checkout, deposit, enquiry form, calendar booking, or sign-up, ensuring no user frustration or confusion. The B2C path will focus on a conversion-optimised shop and a dedicated March 2026 retreat sales page with clear outcomes for ready and not-yet-ready visitors, while the B2B path will guide organisations to working enquiry and contact flows. I will QA all journeys end-to-end, test all interactions, and deliver a functional, scalable site designed to increase bookings and meet the February 2026 conversion goal. Regards, Mutahra [login to view URL]
£150 GBP in 2 days
4.2
4.2
108 freelancers are bidding on average £182 GBP for this job

Hi, I'm a WordPress developer and UI/UX Designer who can build Empauher’s site with clear B2C/B2B paths, functional CTAs, and conversion-focused retreat pages. I’ll ensure no dead clicks and smooth checkout. Do you prefer WooCommerce or Shopify for sales flow? Let’s talk to ensure few things regarding the requirements.
£250 GBP in 7 days
9.7
9.7

Hi Janine E. I’m your web developer, ready to turn your project Inclusive Leadership Retreat Website Design into reality! I’d love to discuss the details and create something amazing together. Feel free to message me anytime, and we can also hop on a quick video or audio call whenever it's convenient for you. I’ve developed many projects exactly like what you’re looking for. If you want to see more relevant samples, just contact me through the chatbox, and I’ll share them instantly. ★ Why Clients Trust Me 500+ successful web projects delivered 430+ positive client reviews Expert in Website Design, Graphic Design, Conversion Rate Optimization, Digital Marketing, Web Development, Website Optimization, B2B Marketing, Content Management System (CMS), User Experience Research, Web Design WordPress, Shopify, PHP, JavaScript, HTML, CSS, Plugin/Theme Development, Laravel, WebApp Clean, modern, responsive and SEO-optimized designs Fast delivery, great communication, and long-term support Available during EST hours for smooth collaboration If you want a professional developer who delivers quality work on time and stress-free, let’s connect. I’m excited to help build something amazing for you. Best regards, Kausar Parveen
£180 GBP in 3 days
8.7
8.7

Hello, Hope you are doing well, As per your given project requirements i can design and develop a fully professional and interactive website for your Empauher coaching and retreat business. With my strong grasp on front-end technologies like HTML, CSS, JavaScript, Angular.Js, React.Js and proficiency in back-end frameworks like PHP, CI, Laravel, Node.Js I can ensure a seamless and engaging user experience for both your B2C and B2B target audiences. To meet the critical goal of user conversion and avoid any confusion or frustrating "dead clicks" on the site, I lay major emphasis on quality control. Quality assurance is not just a checkbox for me; it's an extensive process guaranteeing the smooth functioning of every click and adding to the ease of decision-making. With this skill set and user focused approach I believe I can bring a calming yet engaging design that not only drives conversions but also aligns with your neuro-inclusive inclusivity vision. Let's make Empauher’s message heard! thank you Regards Gaurav D.
£250 GBP in 10 days
8.3
8.3

Hello, With 8+ years of experience, I can design your Empauher site to clearly separate B2C and B2B journeys, ensuring every CTA leads to a meaningful action. I’ll prioritize the retreat sales page for conversion, with tested checkout and no dead clicks. Would you prefer a minimalist or more vibrant visual style for neuro-inclusive audiences? I’ve done similar work with great success and confident to fulfill your requirements. Let’s talk.
£200 GBP in 7 days
7.8
7.8

Hi there, ★★★ Website Design Expert ★★★ 6+ Years of Experience ★★★ To successfully complete the Empauher website project, I will follow a structured approach to ensure a user-friendly and conversion-oriented design. 1. Initial Consultation: Discuss project details and gather requirements (4 hours) 2. Wireframe Creation: Develop wireframes for B2C and B2B user journeys (8 hours) 3. Design Development: Create the design in a chosen platform ensuring no dead clicks (12 hours) 4. Implementation: Build the website, incorporating all functionalities and user journeys (20 hours) 5. Testing & Quality Assurance: Test all links, buttons, and CTAs for functionality (6 hours) 6. Final Review & Launch: Gather feedback and launch the site (4 hours) What I need from you: 1. Access to any existing branding materials or guidelines 2. Input on specific functionalities desired for the checkout and enquiry processes 3. Any existing content or copy that needs to be incorporated into the website I look forward to connecting at your convenience to ensure the project's success. Best Regards, TechPlus Team
£600 GBP in 7 days
8.0
8.0

HI! I am an expert web programmer. I have a lot of work experience in Laravel, Codeigniter, PHP, Wordpress, JavaScript, HTML, Vuejs, Reactjs, React Native, and MySQL. I can start right away. I want to discuss this project in detail. Please contact me to discuss more regarding this project. For more details Chat with me
£200 GBP in 7 days
7.0
7.0

Hi, I'm a Senior UI/UX Designer. Here is what I will do: 1. I will design clear B2C and B2B user paths with no dead clicks. 2. Build a retreat-focused sales page with working CTAs to checkout, deposit, or waitlist. 3. Create a clean shop page prioritizing the retreat. 4. Ensure mobile-first design and tested conversion flows. With my expertise of 6+ years, I can do the job fulfilling your needs.
£135 GBP in 7 days
6.9
6.9

Hello, I reviewed your description, From your project brief, it's clear that the primary focus is on ensuring seamless user experience and conversion, especially for time-sensitive retreat bookings. For both the B2C and B2B paths, the emphasis on clarity and active engagement is key to preventing frustration, particularly for neurodivergent users. The strong requirement for no "dead clicks" and clear CTAs across both user journeys shows that conversion and ease of navigation are top priorities. I noticed the special focus on ensuring that the retreat sales page is easy to navigate, with every element leading to an action, which is crucial for maintaining momentum toward bookings. Given that you’re also focusing on accessibility, especially for individuals who are neurodivergent, ensuring that buttons and CTAs are never misleading will be essential. Please contact me for further discussion. Best Regards, Kamal Dhiman
£150 GBP in 7 days
6.9
6.9

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
£135 GBP in 7 days
6.9
6.9

Hello Janine E., I am excited to share my recent work on a similar project that aligns closely with the inclusive and conversion-focused nature of your Inclusive Leadership Retreat Website Design project. The Empauher Website redesign involved creating two distinct user journeys for individuals and organizations, emphasizing clear navigation and conversion elements to drive retreat bookings and enquiries effectively. To ensure a seamless user experience, I implemented a strict "No Dead Clicks" policy, guaranteeing that every clickable element leads to a meaningful action or page. This approach significantly reduced user frustration and increased engagement and conversions for the client. I invite you to explore my portfolio for a closer look at this project and how I can bring the same level of attention to detail and user-centric design to your website. If you have any specific requirements or questions regarding the project, I would love to discuss them further. Best regards, Sajida Saqira ✅ To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com/u/SajidaSaqira/SS-Technologies
£150 GBP in 7 days
6.3
6.3

With over a decade of experience as a top-rated WordPress and Shopify developer, I'm fully equipped to handle the complex demands of your Empauher website project. My team and I at Prajapati Technologies understand the nuances of design and development required for optimal user experience, accessibility, and powerful conversion. We hold a deep respect for choice-conscious users and have the skills to ensure every click on your site leads somewhere meaningful, sparing your visitors any unnecessary frustration or wasted time. Finally, in addition to being proficient in web development languages such as PHP, ASP.NET, Bootstrap — our expertise also extends to platforms beyond just developing websites. We offer graphic design services including landing page designa nd logo design which will come in handy in designing consistent visual elements across the site. Our dedication to quality work and maintaining excellent client relationships matches perfectly with your success criteria for this project. Let's collaborate to create a retreat-focused website that converts effectively within the end of February 2026 - because we measure our success by your satisfaction.
£299 GBP in 15 days
6.2
6.2

Hello, I understand you need a website designed to drive conversions for your inclusive leadership retreat, with a clear focus on B2C and B2B user journeys. I can certainly help you design a user-friendly site with no dead clicks, ensuring a smooth experience for both individual and organizational visitors. I'll focus on the essential elements - clear navigation, actionable CTAs, and a streamlined checkout process – to meet your success criteria. I am confident that I can deliver this, especially as you mention simplicity and functional clarity are prioritised over visual effects. Regards, Parvesh M.
£125 GBP in 7 days
5.8
5.8

Hi, I can set up a clean, fast, conversion-focused Shopify store with payments, real-time inventory, reviews, and mobile-first checkout. Beyond the build, I’ll provide a 30-day launch marketing roadmap (SEO, ads, email), analytics setup, and a clear handover for stock, orders, and reports. Ready to guide you from setup to steady sales. Thanks Saju
£135 GBP in 7 days
5.8
5.8

Hi — this is a very strong brief, and you’re right to make “no dead clicks” non-negotiable. Most conversion drop-offs I see come from exactly the issues you’ve outlined. I can help you design and structure Empauher’s site so the B2C and B2B journeys are unmistakably clear within seconds, while keeping the retreat as the primary conversion driver through February 2026. How I’d approach this: • Clear path selection from entry (Individuals vs Organisations) with consistent CTA logic across navigation, cards, banners, and copy • A B2C shop and retreat sales flow where every visual affordance has a defined outcome — checkout, deposit, or interest capture • Retreat CTAs mapped deliberately to buyer readiness (book now vs deposit vs register interest) with zero ambiguity • B2B pages designed strictly around enquiry, booking, or contact — no scroll-only or decorative buttons • Mobile-first interaction design with tested tap targets and no misleading hover states • End-to-end QA of every clickable element before launch (I treat this as part of the job, not an extra) My background is UX-led, conversion-focused web design, and I work especially well on time-sensitive sales pages where clarity and trust matter more than visual effects. If you want, tell me what platform you’re building on (Webflow / WordPress / other), and I’ll suggest the cleanest structure for this brief.
£235 GBP in 7 days
5.2
5.2

As the CEO of Web Crest, I know that a solid web design starts with a clear understanding of user journeys, and your Empauher website is no exception. Our extensive experience in both web development and helping businesses transform digitally makes us well-equipped to provide you with a website that marries the needs of both individuals and organizations seamlessly. Keeping in line with your design principles, we will ensure that every clickable element has a clear action associated with it. We understand that this aspect is particularly crucial for neurodivergent users, time-pressured visitors and conversion-critical retreat content. Additionally, our expertise in AI and automation can prove advantageous in eliminating 'dead clicks' during intensive quality assurance testing. Without any placeholder or inactive links, we'll structure the site to allow for easy self-selection between B2C and B2B paths while directing all primary retreat CTAs to an outcome-driven Checkout process. Our mobile-first approach will guarantee the same immaculate user experience across all devices - be it for neurodivergent individuals or HR teams exploring the B2B path. Our mission is to eliminate any confusion or frustration caused by unclear or non-functional interactions, thus resulting in increased bookings and enquiries for your time-sensitive retreat.
£150 GBP in 5 days
5.1
5.1

Hi, I’d love to help Empauher build a highly functional, conversion-focused website that clearly separates your B2C and B2B paths while guiding visitors seamlessly toward retreat bookings or enquiries. I’ll ensure every CTA, button, and clickable element works exactly as intended, so users never encounter dead links or confusion. My approach prioritizes calm, low-overwhelm design with clear hierarchy, mobile-first responsiveness, and tested user journeys for both individuals and organisations. I can also advise on UX best practices to maximise conversion, from retreat sales pages to deposit flows and B2B enquiry forms, while maintaining simplicity and functional clarity. I’ll handle QA thoroughly, testing every link and CTA to ensure the site is fully ready for launch and to meet your booking targets by February 2026. Regards, Adnan
£250 GBP in 4 days
5.1
5.1

I’d love to design and build a conversion-focused website for Empauher that clearly separates B2C and B2B paths while prioritising the March 2026 retreat. I’ll ensure no dead clicks, intuitive navigation, and seamless checkout or enquiry flows. The design will be calm, low-overwhelm, and mobile-first, with consistent CTAs and tested user journeys to maximise bookings and leads. I can deliver a polished, fully functional site that meets your conversion and accessibility goals.
£135 GBP in 1 day
4.5
4.5

Hi there, A major risk with dual-path B2B and B2C sites is cognitive overload where users lose their way between journeys, leading to high bounce rates. We will eliminate this friction by implementing a strict visual hierarchy and a zero dead click architecture, ensuring every element serves a direct purpose for neuro-inclusive conversion. Here are our questions: Which platform are you planning to use for the shop and checkout integration? Do you have the specific branding assets and copy ready for the March retreat sales page? Our team has extensive experience building high conversion neuro-inclusive web platforms that balance complex user journeys. We invite you to review our portfolio to see how we create seamless and accessible digital experiences. We also provide thirty days of free support following the site launch to ensure everything functions perfectly as your retreat deadline approaches. Let’s discuss your project today!
£200 GBP in 7 days
4.6
4.6

Hi, This project is a strong fit for my experience. I specialise in conversion-focused UX/UI design and WordPress implementation, with a clear emphasis on functional clarity and zero-friction user journeys. I’ll design and implement clear B2C and B2B paths, prioritising the March 2026 retreat as the primary revenue driver. Every CTA, button, product card, and interactive element will lead to a defined action — checkout, enquiry, or sign-up — with no dead clicks across the site. My approach combines calm, neuro-inclusive design with practical conversion best practices, ensuring users can make decisions quickly without confusion or overwhelm. All work will be tested across devices, with full QA of links, interactions, and purchase flows before launch. Happy to discuss scope, timelines, and next steps. Best regards, Digvijay
£190 GBP in 7 days
4.7
4.7

Hello, I understand your vision for the Empauher website, aimed at fostering neuro-inclusive and LGBTQIA+-affirming leadership. My approach will focus on creating two distinct user journeys tailored for both individuals and organizations, ensuring seamless navigation and conversion. Utilizing clear CTAs, a streamlined checkout experience, and comprehensive testing, I will ensure that every clickable element leads to meaningful interactions without any dead ends. This will not only support the sale of your timely retreat but also enhance user satisfaction. Regards, Davide
£150 GBP in 1 day
4.2
4.2

Almada, Portugal
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