Futuretrend Consultancy Website Build

Project Overview Futuretrend Technologies requires the design and build of a new website to support the relaunch of its consultancy services for small and growing UK businesses. This is not a startup website. The business is established, with over 26 years of experience, but the consultancy offer is now being presented clearly as a focused, delivery-led service. The website’s purpose is to: • Clearly explain what we do and who we work with • Build trust and credibility with SMEs • Support informed, considered enquiries rather than high-volume lead generation The site should feel calm, professional and credible, avoiding marketing hype or generic consultancy language. ________________________________________ Target Audience Primary audience: • Micro and small UK SMEs • Owner-managed or director-led businesses • Organisations experiencing operational strain, inefficiency or lack of clarity as they grow Typical visitors: • Time-poor • Cautious • Often sceptical of consultants The site must feel: • Grounded • Plain-spoken • Respectful of real SME constraints ________________________________________ Scope of Work In scope: • Website design and build • Responsive, mobile-first delivery • CMS-based (content editable internally) • Clear, readable layouts aligned to supplied content • Light guidance on content presentation • Basic on-page SEO structure • Performance, accessibility and usability best practice This is a straightforward, content-led consultancy site. No lead funnels, automation or complex integrations are required. ________________________________________ Site Structure (Fixed) The site structure is agreed and should be treated as fixed for the initial build. Top navigation: Home About Services – Services Overview – Business Process Review & Mapping – Operational Workflow Analysis – Requirements & Clarity for Change – Practical Improvement Recommendations Why Us – How We Work – Who We Work With – Experience & Track Record Insights – Blog – Practical Resources Contact Footer: • Privacy Policy • Cookie Policy • Company Details ________________________________________ Content Approach We have already prepared: • Page-by-page intent and structure • Draft content for a number of core pages Developers should assume: • Content is directionally complete • Tone and meaning should not be rewritten • Layouts should support clarity and scanning • Minor editorial suggestions for web readability are welcome This should be a content-led build, not a template-driven site. ________________________________________ Design Direction The desired look and feel is: • Professional and understated • Calm and confident • Structured, not flashy • Plain English, not jargon-heavy Design preferences: • Clean layouts and clear hierarchy • Generous white space • Simple icons or subtle visual cues where helpful • Minimal use of stock photography Please avoid: • Startup-style hype • Overly “tech” visuals • Loud colours or gimmicks • Logo-heavy case study galleries This site is about trust and clarity, not excitement. ________________________________________ Insights Section The Insights section will be live at launch but intentionally light. At launch: • A simple Insights landing page • One or two initial items • A structure that supports gradual growth over time Presentation should be calm and readable, not “content marketing” styled. ________________________________________ Technical Expectations • CMS that supports easy content editing (WordPress expected, open to recommendation) • Clean, maintainable codebase • Sensible reusable templates • Fast load times • Basic SEO foundations (meta, headings, structure) • No unnecessary plugins or complexity ________________________________________ What We Are Asking For Please include in your response: • Estimated cost • Indicative timeline • Your approach to content-led consultancy sites • Examples of relevant B2B / professional services work • Key assumptions or exclusions • Optional ongoing support options We are not looking for the cheapest option, but for a developer who understands clarity-driven, trust-led websites. ________________________________________ Measures of Success The site will be successful if: • Visitors quickly understand what we do and who it’s for • The site feels credible and reassuring to SMEs • Enquiries are fewer but better qualified • Content can evolve without future rebuilds

Projektin tunnus (ID): 40188522