How Surprised Can You Be When Fragrance Meets Performance?
You Canâ€™t Have It All. Youâ€™ve probably heard this before in some capacityâ€¦ â€œYou canâ€™t have your cake and eat it tooâ€, the French have a similar expression that sayâ€™s â€œon ne peut pas avoir le beurre et l'argent du beurre.â€ What people or situations are asking us to do is make a sacrifice. To make a choiceâ€¦to choose!
When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.
With Head & Shoulders, you can wash out the flakes and wash in total confidence. The confidence of knowing that even though you are wearing black, there are no flakes on your shoulders. The confidence that comes from knowing that even though you are in close quarters with others (e.g. in the metro, in an elevator or sitting closely together), your hair smells great and looks clean. The confidence that comes from knowing that you can join in and participate with no hesitation.
Head & Shoulders anti-dandruff shampoo is a well-known shampoo that effectively fights dandruff and also gives you great smelling hair. You no longer have to choose, you can have flake-free hair that looks and smells good.
Create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.
Using Head & Shoulders anti-dandruff shampoo, make a video or animation that is original, engaging and fun... the kind of video you would want to share with the people who have dandruff too.
You may seek inspiration from your own experience or from those around you who experience dandruff on a regular basis. Think about the total confidence a person can have once they have great smelling hair and donâ€™t have to worry about dandruff anymore â€“ confidently participating in group activities, no longer wondering if everyone is looking at their shoulders, the ability to wear black shirts or jackets without worrying, receiving compliments for their hair, etc.
Feel free to also draw inspiration from the smell of Head & Shoulders â€“ the light fresh fragrance that leaves a nice smell on your hair. The invigorating and cooling experience you have when you use Head & Shoulders shampoo.
You must use one or several Head & Shoulders shampoos in your video or animation.
You must smell the Head & Shoulders shampoo at least once in your video or animation.
Keep the tone of the video or animation authentic, confident and funny. Please do not make people look stupid.
Please avoid obvious cliches.
Please use the Head & Shoulders logo in your work you can download here.
Your media has to be copyright free
Your entry must be in English, or in any other language if itâ€™s English subtitled.
Do not show any personal details in the entry (name, contact number, e-mail address etc.)
Video or Animation: 30 â€“ 60 seconds long
7 freelanceria on tarjonnut keskimäärin %project_bid_stats_avg_sub_26% %project_currencyDetails_sign_sub_27% tähän työhön
a stop motion expression advertisement is what id go for. you can see my previous advertisement works in my portfolio. just waiting for the green signal