We are an organization with 10 European offices in 8 countries, all with old, out of date branding.
We have wonderful and inspiring jobs! We help teenagers decide which high school program to go on abroad, and then we support them through our program. And we are very unique in that we are "one team across the globe." Unlike most of our competitors who buy programs from external companies, we sell programs that are produced by our sister companies worldwide. That gives us a very high level of control of quality and makes us very resilient during COVID!
We are introducing a updated brand creative and platform for our office - with a unified feel and strong emotion. But still, some people will be reluctant to change their brand.
We want to create an inspiring (2-5 minute) internal only video, with music, to share with our internal team to get them excited about the new brand designs and the process we went through to get there. They should feel a part of the process.
I am attaching:
1. New brand platform and creatives
2. Our survey results showing positive feedback from parents and students
Video needs to be completed by Sept 30.
Please provide examples of your work on a similar project to be considered