DigitMarketing & SEO Specialist (Squarespace + Google Business) – Electrical Company | Ongoing Work

Do not call our business - we are only accepting proposals via this website! Project Overview We are a Sydney-based electrical services company operating across the Eastern Suburbs and surrounding areas. We are looking for an experienced Digital Marketing VA / SEO Specialist to: • Redesign and refine our existing Squarespace website • Make the website look extremely professional and aligned with our brand • Optimise the entire site for strong local SEO • Position us as a modern, high-quality electrical company This is not a basic website edit — we want a professional, clean, conversion-focused and SEO-optimised website that generates leads. This role has potential to become ongoing monthly marketing support. Scope of Work Squarespace Website Upgrade We require: • Improved layout and visual hierarchy • Clean, modern, high-trust design • Better structure for conversions (clear call-to-actions, phone placement, service breakdowns) • Professional use of our brand colours (blue/yellow palette) • Integration of our existing job photos and assets • Improved mobile optimisation • Clear service pages for each major service SEO Optimisation (Critical) The website must be made extremely SEO-friendly, including: • Proper heading structure (H1, H2, H3) • Local keyword optimisation (Eastern Suburbs, Sydney etc.) • Dedicated service pages (e.g. Emergency Electrician, Switchboard Upgrades, Level 2 Electrician, Commercial Electrical, etc.) • Meta titles & meta descriptions • Alt tags on images • Internal linking • FAQ sections for ranking • Schema markup if possible • Fast loading structure We want this site built to rank long-term. Google Business Profile Support (Bonus) If experienced, assist with: • GBP optimisation • SEO-aligned service descriptions • Local content strategy Objective To position our company as: • Modern • Reliable • Professional • Premium quality • Trusted for residential & commercial work We want the website to convert leads and dominate locally in search. Required Skills Applicants must have: • Proven Squarespace experience • Strong SEO knowledge (local SEO essential) • Experience working with trade/service businesses • Understanding of Google ranking factors • Ability to write conversion-focused content • Strong design eye Bonus: • Experience with Google Ads • Experience improving Google Business Profiles Budget We are open to: • Fixed price for website upgrade OR • Hourly rate (AUD only) Please submit: Your rate (in AUD) Estimated hours required Examples of similar service-based websites you’ve worked on Outline of your SEO strategy approach Ongoing Opportunity We are looking for a long-term relationship. If this project is successful, we will continue with: • Monthly SEO • Google Ads • Ongoing content • Marketing management Important We are not looking for: • Generic templates • Basic keyword stuffing • Overseas agencies pretending to be individuals • People without proven SEO results We want a serious professional who understands local search and lead generation. If you're interested, please respond with: “WWE SEO Ready” at the top of your proposal.

Project ID: 40257012