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Role Overview We are looking for a Social Media Marketing & Paid Advertising Specialist responsible for managing the brand's social media presence, developing engaging content, and planning and executing paid advertising campaigns across Instagram and Facebook. The role will focus on increasing brand awareness, engagement, website traffic, leads, and sales through organic and paid social media marketing. Key Responsibilities 1. Social Media Management Manage the brand's presence across Instagram and Facebook. Develop and execute a social media marketing calendar aligned with business and marketing objectives. Create and publish engaging posts, reels, stories, videos, and promotional content. Maintain consistent brand messaging, tone, and visual identity across social platforms. Monitor comments, messages, mentions, and audience engagement. Identify relevant social media trends and opportunities to improve reach and engagement. 2. Facebook & Instagram Advertising Set up and manage Meta/Facebook Ads Manager campaigns. Create campaigns for brand awareness, website traffic, lead generation, product promotion, and sales. Define appropriate target audiences based on demographics, interests, location, behaviors, and customer profiles. Set up campaign objectives, budgets, placements, schedules, and bidding strategies. Create and test different ad formats, including image, carousel, video, story, and reel ads. Develop multiple ad creatives and copy variations for A/B testing. Monitor campaign performance and optimize campaigns based on results. Manage daily/weekly advertising budgets and ensure efficient ad spend. 3. Campaign Optimization & Performance Track key metrics such as reach, impressions, engagement, CTR, CPC, CPM, leads, conversions, ROAS, and cost per acquisition. Identify underperforming campaigns, audiences, creatives, and placements. Optimize campaigns to improve engagement, conversions, and return on advertising spend. Conduct A/B testing of audiences, creatives, messaging, offers, and landing pages. Prepare regular social media and advertising performance reports. Provide actionable recommendations based on campaign performance. 4. Content & Creative Coordination Develop content ideas and campaign concepts based on products, promotions, seasons, and target audiences. Coordinate with graphic designers, video editors, photographers, and other creative resources where required. Write engaging social media captions, ad copy, headlines, and calls-to-action. Ensure creative assets are optimized for different Instagram and Facebook formats. 5. Audience & Growth Strategy Research target customers, competitors, market trends, and relevant social media audiences. Develop strategies to increase followers, engagement, website visits, leads, and conversions. Build and manage retargeting audiences where applicable. Support customer acquisition and remarketing campaigns. Explore opportunities for influencer, creator, and collaboration-based marketing. 6. Tracking & Analytics Set up and monitor relevant tracking mechanisms such as Meta Pixel and Conversions API, where applicable. Ensure campaign conversions and website actions are tracked accurately. Analyze customer behavior and campaign data to identify growth opportunities. Use analytics to support marketing decisions and budget allocation. Required Skills & Experience 2–5 years of experience in social media marketing and paid digital advertising. Hands-on experience with Facebook/Instagram (Meta) Ads Manager. Experience setting up, launching, monitoring, and optimizing paid social campaigns. Strong understanding of Instagram and Facebook algorithms, formats, and audience targeting. Experience with content planning and social media management. Strong understanding of digital marketing metrics and campaign performance. Ability to analyze campaign data and make optimization decisions. Good copywriting and communication skills. Creative mindset with an understanding of brand positioning and customer engagement. Preferred Skills Experience with e-commerce and performance marketing. Experience with Shopify or other e-commerce platforms. Knowledge of Google Analytics/GA4 and Google Tag Manager. Experience with Canva, Adobe Creative Suite, or similar design tools. Experience with influencer and creator marketing. Knowledge of SEO and broader digital marketing practices.
Project ID: 40668185
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26 freelancers are bidding on average ₹7,913 INR for this job

Hello, Hope you are doing well. We understand that successful Facebook & Instagram Ads require the right strategy, targeting, creative testing, and continuous optimization. Share your business page or website URL, and we’ll review your business, audience, and competitors to develop a customized campaign plan focused on leads, conversions, and ROI. My Services Include: Facebook Ads Strategy: Audience research, geo/interest targeting, campaign setup, retargeting, lead generation, and conversion-focused optimization. Instagram Ads Strategy: Reels, Stories, Feed & Carousel campaigns with engaging creatives, precise targeting, retargeting, and A/B testing. Account & Tracking Setup: Meta Ads Manager, ad structure, Pixel/CAPI, conversion events, and performance tracking. Creative Development: 4–5 compelling ad creatives, conversion-focused copy, and creative testing. Campaign Management: Placement selection, bidding, budget optimization, competitor analysis, and scaling. Performance Optimization: Regular monitoring, pausing underperforming ads, and scaling winning campaigns. Reporting & Insights: Clear reports covering CTR, CPC, CPM, CPA, ROAS, leads, and conversions. I focus on building campaigns that deliver measurable results and sustainable business growth. I’m open to long-term collaboration and look forward to helping grow your brand. Thank you!
₹12,500 INR in 30 days
8.0
8.0

Hello, I will help grow your brand through strategic social media marketing and high-converting Meta Ads campaigns designed to increase engagement, generate leads, and drive sales. With 8+ years of experience in Meta Ads and social media marketing, I create result-driven strategies focused on generating quality leads, real engagement, and consistent brand growth. 1. My approach includes: • Complete social media strategy for Facebook & Instagram • Meta Ads setup (lead generation, WhatsApp click, conversion campaigns) • Audience research & interest-based targeting • High-performing ad copy and creative direction • A/B testing and continuous optimisation 2. SMM Management: • Content planning & posting strategy • Engagement growth (likes, comments, shares) • Page optimisation for better reach • Competitor analysis 3. Reporting & Results: ✔ Weekly performance reports (CPL, CTR, conversions) ✔ Data-driven optimisation ✔ Fast communication & support I focus on turning your social media into a consistent lead generation system, not just posting content. Best regards, Raghav MA,
₹9,000 INR in 30 days
5.8
5.8

Hi, I’d be happy to manage your Meta (Facebook & Instagram) advertising campaigns and help you generate qualified leads, sales, and brand awareness. With 15+ years of experience in digital marketing, I specialize in creating ROI-focused ad strategies tailored to your business goals. ✅ What I Will Handle: 1. Audience Research & Targeting Strategy 2. Campaign Setup (Leads, Sales, Traffic, Awareness) 3. Creative Ad Copies & A/B Testing 4. Pixel & Conversion Tracking Setup 5. Budget Optimization & Scaling 6. Daily Monitoring & Performance Optimization 7. Detailed Reporting & Insights I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My approach is data-driven, transparent, and performance-focused, ensuring your ad spend is used efficiently. Let’s discuss your goals and create a winning Meta Ads strategy for your business. Best regards, Rajkumar V.
₹6,000 INR in 30 days
5.4
5.4

Hello, I will manage and optimize your paid social media campaigns to generate high-quality leads, increase brand awareness, and maximize your return on ad spend. With 10+ years of experience in paid social media marketing, I create data-driven advertising strategies that help businesses reach the right audience and achieve measurable growth. 1. Paid Social Media Management Campaign strategy and account setup Audience research and precise targeting High-converting ad copy and creative recommendations Campaign optimization to improve performance A/B testing for ads, audiences, and placements Budget management and bid optimization Conversion tracking and performance monitoring Continuous scaling based on campaign results 2. Reporting and Support Weekly campaign performance updates Detailed monthly advertising reports 1 weekly strategy call Available for discussions anytime Clear and prompt communication I focus on creating profitable social media campaigns that drive qualified traffic, increase conversions, and help your business grow consistently. Thank you, Anju MA,
₹10,000 INR in 30 days
5.1
5.1

Hi Hope you're doing well! I’d love to help you create high-converting Facebook & Instagram ad campaigns that drive sales, leads, and engagement. With 10+ years of experience in Meta Ads (Facebook & Instagram), I have successfully managed ad campaigns across multiple industries, optimizing for low-cost conversions and high ROI. Our Meta Ads Strategy: 1. Audience Research & Targeting 2. Ad Creative & Copywriting 3. Campaign Structure & Objective Selection 4. A/B Testing & Performance Optimization 5. Facebook Pixel & Event Tracking Setup 6. Budget & Bid Strategy Management I will design a data-driven Facebook Ads campaign tailored to your business goals, ensuring higher engagement and conversions. Let’s connect to discuss how I can help! Best regards, Rewathi
₹6,000 INR in 30 days
5.1
5.1

Hi, I’m Manish Saini from PrimePixel, and my skilled team can manage your Instagram/Facebook presence end-to-end—from content calendars, posts, reels and stories to Meta Ads setup, audience targeting, creative testing, and ongoing optimization. We’ll focus on measurable growth in reach, engagement, website traffic, leads, and sales while maintaining consistent brand messaging and visual identity. I can also provide regular performance tracking and optimization based on CTR, CPC, conversions, and overall ROAS.
₹10,000 INR in 3 days
3.1
3.1

Greetings I am Erinc I am a Web Developer since 2020 knowledgeable in Video Services and Videography. I can confirm I will provide the Instagram/Facebook Ads & Content you're looking for strictly under your budget. I am available to start right now and regularly on desk everyday. Looking forward to hear from you. Thanks for your consideration.
₹4,000 INR in 7 days
1.3
1.3

Hi, I can manage your Instagram/Facebook content and Meta Ads end-to-end, including content calendars, creatives, audience targeting, Pixel/CAPI, A/B testing, retargeting, and ROAS-focused optimization with clear reporting. 1. What industry and target location are you focusing on? 2. Do you already have Meta Pixel/CAPI and previous campaign data? if looking for expert then lets connect (having UK , UAE and Country Experience)
₹12,000 INR in 7 days
0.9
0.9

Hello, I can manage your **Instagram and Facebook presence end-to-end**, combining organic content strategy with performance-focused Meta advertising to increase awareness, engagement, traffic, leads, and sales. I can handle: * Social media calendars, posts, Reels, Stories, and promotional content * Meta Ads campaign setup, targeting, budgeting, and optimization * Lead generation, traffic, sales, retargeting, and remarketing campaigns * Ad creatives, captions, headlines, and A/B testing * Audience and competitor research * Meta Pixel, Conversions API, GA4/GTM tracking * Performance monitoring across CTR, CPC, CPM, CPA, conversions, and ROAS * Regular reporting with actionable optimization recommendations My approach is **data-driven and conversion-focused**—testing creatives, audiences, messaging, and offers continuously rather than simply increasing ad spend. I’m available for ongoing collaboration and can start by reviewing your current social profiles, ad account, tracking setup, and business goals. **Ready to discuss your targets and build the first campaign strategy.** Regards! Gautam
₹7,000 INR in 7 days
1.0
1.0

Hi, I’m interested in helping you manage and grow your Instagram and Facebook presence. I can assist with creating engaging content, planning posts, improving audience engagement, and supporting your social media marketing goals. I’m committed to delivering consistent, quality work and communicating clearly throughout the project. I’d be happy to learn more about your brand, target audience, and goals so I can create a strategy that fits your needs. I’m ready to get started and would love the opportunity to work with you. Thank you.
₹5,000 INR in 7 days
0.0
0.0

Hello! I would love to help you manage and grow your brand's presence across Instagram and Facebook. My Expertise: I specialize in creating and editing engaging video content, including high-retention Reels, stories, and promotional videos designed to boost brand awareness and audience engagement. Content Execution: I can help you turn your concepts into polished, professional video posts that maintain consistent brand messaging and visual appeal. Workflow: I ensure fast turnaround times, clean execution, and clear communication to keep your social media calendar running smoothly.
₹7,000 INR in 7 days
0.0
0.0

?IF YOU'RE NOT HAPPY, YOU DON'T PAY.? Recently, I helped a brand enhance their social media presence and significantly boost their engagement through tailored content and strategic advertising campaigns. I will help you increase brand awareness and drive leads through effective social media management and paid advertising. Your focus on creating engaging content and maintaining a clean, professional, user-friendly brand presence aligns perfectly with my expertise. I specialize in social media marketing, campaign optimization, and ad management, and I have 35+ 5-star reviews on similar projects on other platforms, but am new to Freelancer! I look forward to discussing how I can contribute to your brand’s success. Regards, MORNE.
₹5,000 INR in 14 days
0.0
0.0

I can create a consistent Instagram and Facebook content system with a practical calendar, post and Reel concepts, copy variations, audience segments, and a structured paid-campaign testing plan. Campaigns can be configured in your own Business Manager with clear tracking and weekly reporting. I will focus on measurable improvements while avoiding unverifiable performance promises.
₹1,500 INR in 21 days
0.0
0.0

With over 8 years of experience under my belt, I have developed a true passion and deep understanding of digital marketing, including social media management and paid advertising. In addition to my expertise in Facebook/Instagram Ads Manager, I also have strong graphic design and video editing abilities that will ensure your brand stands out in a visually saturated market. I've managed complex social media campaigns for numerous brands, effectively amplifying their online presence and driving incredible traffic and sales. What sets me apart is my data-driven approach to marketing; I don't stop at merely implementing campaigns, I consistently track, analyze, and make informed optimizations based on performance metrics. By delving into the details, I'm able to maximize overall engagement, conversions and minimize costs per acquisition. Moreover, one of the strengths that have proved beneficial to my clients, and will undoubtedly benefit you as well, is my creative mindset that keeps me open to exploring all potential avenues for growth. I pride myself on staying up-to-date with the ever-changing social media algorithms and emerging trends making sure that your brand keeps profitably evolving. I can’t wait to bring my skills to your team ensuring your success on both Instagram and Facebook platforms.
₹7,000 INR in 7 days
0.0
0.0

As a Digital Marketing Specialist with a dedicated focus on Facebook Ads and Instagram Ads, I believe that my set of skills will resonate well with your requirements. With a solid 1-3 years of hand-on experience tailored for producing real-time results including increased lead generation, amplified sales, and enhanced ROI, I can ensure that we execute effective strategies that amplify your brand presence and reach. What sets me apart from the rest is my approach to 'building strategies'. It's not about simply running ads but making sure that each campaign is tailor-made to suit your business objectives and leaves no stones unturned in achieving them. My knowledge of Google Ads, social media management, audience research, retargeting, A/B testing, and performance tracking adds an extra layer of expertise to my work ensuring maximum optimization efficiency. Moreover, with a firm command over Georgian market trends and understanding of consumer behavior, my campaigns yield an advantage for local businesses like yours. Working with international clients across diverse industries such as retail, beauty, real estate and e-commerce has sharpened my instincts to cater to different markets and consumer bases effectively. Affordable Investment. Real Results. Let’s talk about your goals–message me before ordering
₹1,500 INR in 4 days
0.0
0.0

India
Member since Feb 21, 2018
₹1500-12500 INR
$250-750 USD
₹600-1500 INR
₹12500-37500 INR
$250-750 USD
₹750-1250 INR / hour
₹1500-12500 INR
₹12500-37500 INR
£20-250 GBP
$30-250 USD
$10-30 USD
₹750-1250 INR / hour
₹1500-12500 INR
$15-25 USD / hour
$30-250 USD
$10-30 USD
$250-750 USD
$10-30 AUD
£20-250 GBP
€8-30 EUR
$3000-5000 AUD