Facebook Brand Awareness Strategy Development -- 2

I need a fresh, well-researched strategy that lifts my brand’s presence on Facebook. Before crafting any posts or ads, you will first dive into my business—its story, voice, products, and current audience—so you truly understand what makes it tick. From there, research comparable brands, trending content styles, and the latest Facebook algorithm updates to uncover opportunities I might be missing. Once you know the landscape, translate those insights into a practical plan focused solely on boosting brand awareness (not sales-driven funnels or email sequences). The finished work should give me: • A concise audience profile with key interests and pain points • A 4-week content calendar outlining post themes, formats, and suggested visuals • Recommended posting times, ad objectives, and measurable awareness KPIs • Creative guidelines that keep tone, style, and imagery consistent with my brand I’m open to your preferred research tools—Meta Business Suite, Audience Insights, Similarweb, or any others—provided the data is current and clearly referenced. If you have case studies showing past success raising Facebook brand visibility, feel free to mention them in your proposal.

Projektin tunnus (ID): 40309217