Expified is an Indian Ed-tech Startup that focuses on enhancing the learning and teaching process through the application of the latest technologies for medical students, teachers and Professors.
Department: Sales & Marketing
Functionally reporting to CEO
Purpose of the Job
A marketing specialist responsible for the growth of our sales channels by creating marketing strategies to INCREASE B2C sales opportunities.
Roles & Responsibilities
Plan marketing activities for offline and online brand building.
Plan and execute marketing engagement campaigns consisting of email, webinars, videos, social media advertising, marketing collateral, and new tactics to promote awareness and drive leads.
Website management and SEO.
Execute social media marketing promotion, engagement and conversion strategies that drive brand awareness.
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization's website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Implement and analyze performance metrics
You are a graduate or a postgraduate and have 1- 2years of relevant experience in brand building, website management, lead generation campaigns for a B2C product/solution.
Experience with content marketing, social media management and handled analytics.