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Digital advertising specialist

Evidera, a business within Pharmaceutical Product Development, LLC (PPD), is a leader in real-world health research. We combine integrated scientific expertise and global operational capabilities to generate the evidence needed to optimize access to and uptake of health products.

Evidera is overseeing a project to better understand interest in and awareness of pre-exposure prophylaxis (PrEP) among people disproportionately affected by HIV. We are launching two survey studies to gather feedback from 1) women and 2) Black/African American and Latino/Hispanic men. These studies will be advertised on both dating apps and social media.

To support survey implementation, Evidera is looking for a part-time consultant who will design and implement the paid digital advertising campaign for this study. The role will include,

- Designing the advertising strategy for social media sites (e.g., Instagram, TikTok) and dating apps (e.g., Bumble, Grindr) to target potential participants

- Implementing the strategy, including optimizing the budget, to recruit a target of 2000 participants from select geographic areas

- Supporting the design of recruitment materials, specifically giving feedback on formatting, graphics and wording appropriate for different online media

- Uploading all study advertisements to various apps/sites

- Providing regular updates on participant recruitment and budget spend, with forecasts for future

We are looking for a candidate with experience managing paid digital advertising campaigns; familiarity with health research or background working in HIV/AIDS a plus.

Taidot: Markkinointi sosiaalisessa mediassa, mainonta, Budgeting and Forecasting

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Tietoa työnantajasta:
( 0 arvostelua ) New York, United States

Projektin tunnus: #30628762

19 freelanceria on tarjonnut keskimäärin $30/tunti tähän työhön

(571 arvostelua)
8.2
(92 arvostelua)
6.9
(44 arvostelua)
5.5
SurbhiSharma786

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$25 USD / tunti
(13 arvostelua)
5.4
triloks85

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(15 arvostelua)
4.9
sheena510

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$25 USD / tunti
(5 arvostelua)
4.3
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$25 USD / tunti
(3 arvostelua)
3.4
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$40 USD / tunti
(1 arvostelu)
1.0
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(0 arvostelua)
0.0
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0.0
manusharma2992

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(0 arvostelua)
0.0
ceomiitsolution

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(1 arvostelu)
2.6
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0.0
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$50 USD / tunti
(0 arvostelua)
0.0