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Date: August 10, 2026 Client: Pure Floors Project: Organic Social Media Optimization (SMO) & Content Management Target Region: Lower Mainland, British Columbia 1. Executive Summary We are seeking an experienced social media freelancer to build, manage, and grow the organic presence for Pure Floors, a flooring company based in British Columbia. The goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on LinkedIn, Instagram, and Facebook. The freelancer must demonstrate expertise through a detailed, verifiable research report before any content is created or published. The research must be data-driven and based on objective market analysis using industry-standard tools. 2. Core Objective Build a professional social media presence for Pure Floors from the ground up. Showcase high-quality flooring work and build trust within the community. Establish a network with complementary businesses (realtors, construction companies, builders, interior designers). Drive engagement and traffic, ultimately generating leads. 3. Mandatory Research Phase (Month 1) The freelancer must complete and present a detailed Research Report before any content is created. The report must be verifiable and include pictorial evidence from industry-standard tools. 3.1 Research Requirements Research Area Requirement Evidence Required Keyword Research Identify top 20-30 keywords with high search volume and low competition in the BC flooring market. Screenshots from SEMRUSH, Ahrefs, or Google Keyword Planner showing search volume, keyword difficulty, and trends. Hashtag Research Identify top 30-50 hashtags actively searched and engaged with by the BC target audience. Screenshots showing hashtag search volume, engagement rates, and relevance. Competitor Analysis Analyze 5-10 local competitors on Facebook, Instagram, and LinkedIn. Screenshots of competitor profiles, content, engagement metrics, and ad library activity. Audience Analysis Define target audience demographics, interests, and behaviors in the Lower Mainland. Data from Meta Audience Insights or similar tools with screenshots. Content Gap Analysis Identify competitor strengths and opportunities for Pure Floors to differentiate. Written summary with supporting screenshots. 3.2 Research Deliverable The freelancer must deliver a single PDF document containing: Executive Summary of findings and recommended strategy. Keyword Research table with search volume, difficulty, and intent. Hashtag Research list grouped by category. Competitor Analysis with screenshots of 5-10 competitors. Audience Insights on demographics, interests, and behaviors. Content Recommendations for the first month. Appendix with all screenshots, charts, and data sources. The research must be based on independent, objective market analysis using the tools listed above, with screenshots showing the date and source of all data. 4. Account Setup & Optimization (Month 1) The freelancer will set up and optimize the client's social media accounts. Task Description Instagram Create a new Instagram Business Account (@PureFloorsBC) with a professional profile, bio, and contact information. LinkedIn Create a new LinkedIn Company Page with a complete profile, description, and industry-relevant details. Facebook Optimize the existing Facebook page with updated branding, description, and contact details. Visual Identity Design profile pictures, cover banners, and a consistent visual theme across all three platforms. Verification Assist the client with Instagram page verification if required. 5. Monthly Content Management (Ongoing) Following approval of the Research Report, the freelancer will manage ongoing content creation and posting. Deliverable Quantity Description Social Media Posts 10 unique posts per month Posts tailored for each platform (not duplicated across all three). Reels 2 per month Short-form video content featuring flooring projects, tips, or behind-the-scenes. Stories 2 per month Facebook/Instagram Stories for timely updates and engagement. Approval Process All content sent to the client for approval before publishing. Client provides feedback within 24-48 hours. 6. Community Management & Engagement The freelancer must actively build a community, not just post content. Activity Description Direct Interaction Respond to comments and direct messages promptly and professionally. Proactive Outreach Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the BC area. Relationship Building Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals. Targeting All engagement geographically targeted to the Lower Mainland, BC. 7. Analytics & Reporting The freelancer must provide a monthly performance report in PDF format. Metric Description Content Published List of all posts, reels, and stories published. Reach & Impressions Total reach and impressions across all platforms. Engagement Likes, comments, shares, saves, and engagement rate. Follower Growth Month-over-month follower growth for each platform. Top-Performing Content Analysis of which posts performed best and why. Recommendations Suggestions for the following month based on data. 8. Paid Advertising (Optional Add-On) The freelancer may provide paid social media advertising as an optional add-on. Service Description Platform Facebook and Instagram (Meta) Budget Client allocates separate budget for ad spend. Management Fee Discussed separately. Goal Boost page likes, followers, and engagement. The freelancer must provide a clear breakdown of the paid advertising budget and expected results before campaigns are launched. 9. Results & Growth Expectations The freelancer must be transparent about what can be achieved organically. Expectation Commitment Organic Growth Specific follower counts, leads, or engagement cannot be guaranteed organically. Paid Growth Specific follower counts can only be guaranteed through paid campaigns. Reporting Monthly reports showing progress and recommendations. Accountability Deliver high-quality, error-free content and maintain professional communication. 10. Freelancer Requirements Requirement Description Expertise Proven experience in social media management, preferably in home services or construction. Tool Proficiency Proficient in SEMRUSH, Ahrefs, Google Keyword Planner, Meta Audience Insights, and Meta Ad Library. Research Skills Provide detailed, verifiable research report with screenshots from industry-standard tools. Communication Maintain clear, timely, and professional communication. Transparency Honest about organic vs. paid expectations. Portfolio Provide relevant case studies, sample graphics, and reels. 11. Key Agreement on Terms Term Agreement Research Phase Complete and present verifiable Research Report before any content is created. Content Approval All content sent to client for approval before publishing. No Guarantees Specific follower counts, leads, or engagement cannot be guaranteed organically. Client Responsibility Client provides feedback and approvals within 24-48 hours. Milestone Releases Milestones released only after deliverables are approved by the client. 12. Summary Aspect Details Company Pure Floors Target Region Lower Mainland, British Columbia Platforms Facebook, Instagram, LinkedIn Research Phase Mandatory, verifiable Research Report before any content is created. Content 10 posts + 2 reels + 2 stories per month. Community Engagement Proactive outreach to realtors, builders, and industry professionals. Reporting Monthly PDF report with metrics and recommendations. 13. Final Note This brief is designed to ensure transparency, accountability, and high-quality work. By requiring a detailed, verifiable research report before any work begins, you can avoid issues encountered with previous freelancers and ensure the freelancer is genuinely qualified. The first month requires more work due to comprehensive research and account setup. Subsequent months focus on ongoing management, content creation, and community engagement.
Project ID: 40673028
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27 freelancers are bidding on average $124 CAD for this job

Hello, Hope you are doing well. We can help you increase brand visibility, engagement, and organic inquiries through a strategic Social Media Optimization (SMO) approach. With 14+ years of experience, we specialize in building the right audience, creating engaging content, and turning social interactions into genuine business opportunities. Our Monthly SMO Strategy: • 10–12 engaging posts per month • Daily engagement & audience interaction • Creative and engaging stories • Competitor and trend research • Monthly content planning & strategy • Weekly work reports and performance analysis Facebook, Instagram & Twitter/X: • Profile optimization (Bio, images, links & CTAs) • Engaging, actionable content and creative graphics • Reels/videos and story content • Hashtag & target-audience research • Country-specific trends and posting optimization • Community management and engagement • Insights monitoring and strategy improvements Our goal is simple: create attention-grabbing content, build meaningful engagement, grow your audience organically, and generate real business inquiries. We look forward to working with you. Thanks & Regards
$120 CAD in 30 days
6.8
6.8

Hello, Hope you are doing well We have more than 15 years of experience in SMO. We have extensive experience developing and executing social media campaigns across a variety of platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. Please check our Organic SMO Services below: 1. Facebook a) Facebook Page Creation (If Required) b) Facebook Wall Page Design (If Required) c) Profile Content Writing d) Average Posting- 10 e) Facebook Photo Album f) Facebook Analytic Tracking 2. Twitter a) Twitter Page Creation (If required) b) Custom Twitter Theme c) Profile Content Writing d) Average Tweets e) Research and follow relevant accounts f) Twitter Analytic Tracking 3. Instagram a) Set up a Company Profile (If required) b) Content writing for Instagram Profile c) Average Posts d) Post Creation & Optimization e) Relevant Profile Follow Kindly send me a little text on freelancer chat, I'd be very happy to discuss about the project more. You won't regret spending 10-15 minutes on chat. Let's Connect."
$120 CAD in 30 days
6.5
6.5

Greetings, I see that Pure Floors is looking to establish a strong social media presence and engage with the Lower Mainland community. My approach would focus on conducting thorough research to understand the local market, identifying relevant keywords and hashtags, and analyzing competitors to create a tailored strategy. This groundwork is essential to build credibility and attract the right audience. Once the research is complete, I would optimize your social media accounts and develop high-quality, engaging content that showcases your flooring projects. I’ll ensure that we connect with local businesses in the industry, fostering relationships that can lead to valuable referrals. With a commitment to transparency and regular reporting, I’ll keep you informed on progress and insights, allowing us to refine our strategy over time. Best regards, Saba Ehsan
$121 CAD in 2 days
4.9
4.9

Hi There! I specialize in data-driven SMO and content management with 9+ years of experience growing local brands through research-led social strategies. Here’s how I can help: 1. Build the verifiable BC keyword, hashtag, competitor, and audience research report. 2. Optimize Facebook, Instagram, and LinkedIn with consistent branding. 3. Create, manage, engage, and report on monthly content performance. Can we discuss your preferred research tools and first-month timeline?
$121 CAD in 7 days
4.3
4.3

Hi, I’d be happy to manage Pure Floors’ organic social presence with a research-first, data-driven approach focused on the Lower Mainland, BC. I have experience across social media marketing, content strategy, SEO, keyword research, competitor analysis, Google Analytics, Meta Business tools, and performance reporting. I understand that your priority is not simply publishing content but building a credible local presence and relationships with realtors, builders, contractors, and interior designers. For Month 1, I’ll begin with the mandatory research phase, covering 20–30 commercial keywords, relevant hashtags, 5–10 local competitors, audience insights, and content gaps. I’ll document findings with screenshots, sources, and actionable recommendations in the requested PDF before any content is published. Following approval, I can handle account optimization, branded content, 10 monthly posts, 2 reels, 2 stories, proactive community engagement, and monthly analytics reporting. I’m comfortable working with SEMrush, Ahrefs, Google Keyword Planner, Meta Business Suite, and Meta Ad Library, and I’ll keep organic expectations realistic and measurable. I’m available to start immediately. Regards, Arwa
$121 CAD in 7 days
3.3
3.3

Dear Dave, I am Firoz, a Digital Marketing Expert with over 8 years of demonstrated success in SEO, social media management, and growth marketing. I am well-equipped to develop and manage Pure Floors’ organic social media presence across LinkedIn, Instagram, and Facebook, specifically targeting the Lower Mainland, BC. I will begin with a comprehensive, data-driven Research Phase using SEMRUSH, Ahrefs, Google Keyword Planner, and Meta Audience Insights to deliver a fully verifiable Research Report. This detailed document will include keyword and hashtag analysis, competitor audit with screenshots, audience insights, and strategic content recommendations aligned with your objectives. Following research approval, I will set up and optimize your social profiles with a consistent visual identity, and execute monthly content plans comprising unique posts, reels, and stories tailored per platform. I prioritize proactive community engagement, building connections with realtors, builders, and designers to stimulate referral opportunities and lead generation. Furthermore, I provide transparent monthly analytics reports reflecting reach, engagement, follower growth, and actionable insights. My approach ensures professionalism, accountability, and quality content aligned with your brand’s priorities. I look forward to partnering with you to build Pure Floors’ authoritative social media presence through meticulous research and strategic execution. Best regards, Firoz
$120 CAD in 31 days
2.9
2.9

Hi, I have 4+ years of experience in social media management, SMO, content strategy, SEO, competitor research, and digital marketing. I can handle Pure Floors’ complete organic social media setup and management with a strong focus on the Lower Mainland, BC market. I understand that the mandatory research phase comes first. I can prepare a detailed, verifiable PDF report covering: → 20–30 flooring-related keywords using SEMrush/Ahrefs/Google Keyword Planner → 30–50 relevant and targeted hashtags → Competitor analysis of 5–10 local flooring businesses → Audience and market analysis for Lower Mainland, BC → Content gap analysis and monthly content recommendations → Screenshots, data sources, charts, and supporting evidence After research approval, I can manage Instagram, Facebook, and LinkedIn including profile optimization, visual branding, 10 monthly posts, 2 Reels, 2 Stories, content approval, and targeted community engagement. I’ll also proactively engage with local realtors, builders, contractors, construction companies, and interior designers to build relevant relationships and referral opportunities. Monthly reporting will include reach, impressions, engagement, follower growth, top-performing content, and recommendations. I understand that organic follower growth and leads cannot be guaranteed, and I’ll focus on measurable, sustainable growth. I can share relevant social media samples/case studies and start with the research phase.
$121 CAD in 7 days
2.1
2.1

I can manage Pure Floors’ social media with a strong focus on research, local engagement, and lead generation. I’ll begin with a detailed, verifiable research report covering keywords, hashtags, competitors, audience insights, and content gaps using SEMrush, Ahrefs, Google Keyword Planner, and Meta tools. After approval, I’ll create platform-specific content, reels and stories, manage community engagement, connect with local realtors, builders and designers, and provide clear monthly reports with actionable recommendations. I’ll keep communication transparent and never make unrealistic organic growth promises.
$120 CAD in 30 days
1.7
1.7

Hi there, You need a freelancer to build Pure Floors’ organic presence from the ground up in the Lower Mainland, BC, with a verifiable research report before any content goes live. I have 6+ years of experience in social media management and can handle the research-led setup for your LinkedIn, Instagram, and Facebook presence. I’d start with keyword research and hashtag mapping for the BC flooring market, then build a competitor and audience analysis with screenshot-backed insights, and finally turn that into a content plan, branded visuals, and monthly reporting. I’m also comfortable with community management and lead-focused engagement with realtors, builders, and interior designers. Best regards, Kartik chaudhary
$135 CAD in 6 days
0.0
0.0

Hi, I appreciate the opportunity to work with Pure Floors. You’re looking for someone to build and grow your organic social media presence, focusing on platforms like LinkedIn, Instagram, and Facebook. With 10+ years of experience in social media management, I can help create a professional brand image, engage with your local community, and drive leads through tailored, high-quality content. I’ll start with a comprehensive research phase to understand the market landscape, including keyword and competitor analysis, ensuring that we have a solid strategy before diving into content creation. This way, we can effectively showcase your flooring work and connect with relevant businesses in the area. What specific qualities or aspects of your brand do you want to highlight in the content to resonate with your audience? Best regards, Khawaja Ali
$120 CAD in 9 days
0.0
0.0

Good day, As a senior Social Media Optimization (SMO) Specialist and Content Manager, I am confident in creating a professional brand image for Pure Floors in British Columbia. With expertise in building engaging content on LinkedIn, Instagram, and Facebook, I ensure 100% job satisfaction. Let's chat to discuss further and share my related portfolio. My simple working process includes planning, creating, reviewing, and finalizing content to drive engagement and generate leads for Pure Floors. What I will do: - Conduct detailed keyword and hashtag research - Analyze competitors and define target audience - Set up and optimize social media accounts - Manage monthly content creation and community engagement High-quality work within budget. Looking forward to chatting again. Regards, Hira Khan
$120 CAD in 2 days
0.0
0.0

Hi, I see that Pure Floors is looking for a social media expert to build and manage an organic presence across platforms like LinkedIn, Instagram, and Facebook. My approach would start with a thorough research phase to understand the local market, competitors, and target audience in the Lower Mainland. This would allow me to create a tailored strategy that showcases your flooring work and engages both potential customers and industry partners. With my experience in social media management and tools like SEMRUSH and Google Keyword Planner, I can ensure we identify the right keywords and hashtags to enhance visibility. I’ll also focus on community engagement, building relationships with local businesses, and delivering consistent, high-quality content that reflects Pure Floors' brand values. Best regards, Muhammad Arshman
$121 CAD in 3 days
2.3
2.3

Working 12+ years in social media marketing, our team has learned that the biggest challenge isn’t just creating content that looks good, it’s creating content that feels relevant enough for people to stop scrolling, engage, and remember the brand behind it. We usually begin by understanding how your audience consumes content, what resonates within your industry, and how the brand should present itself across different platforms. From there, we shape a content direction that feels purposeful, combining strategy, visuals, and messaging in a way that naturally builds engagement and brand recognition. I have a few specific questions about your target audience, do you have a moment for a brief chat anytime soon? Looking forward to hear from you and to bring your imaginations to life.
$120 CAD in 1 day
0.0
0.0

Hello, I have thoroughly reviewed the project requirements for the Organic Social Media Optimization (SMO) & Content Management for Pure Floors in British Columbia. I understand the need to establish a professional brand image, engage with the local audience, and generate leads through high-quality content on LinkedIn, Instagram, and Facebook. My approach involves conducting detailed, data-driven research to create a tailored strategy that aligns with your objectives. I am Aqsa Usman, a Social Media Management expert with 5 years of experience. My expertise lies in developing engaging content, building brand presence, and driving organic growth on social media platforms. ✅To get a better sense of my skills, please visit my portfolio: https://www.freelancer.pk/u/Aqsa4400 Let's discuss your project further. Please start the chat so we can explore how I can help you achieve your social media goals. Best regards, Aqsa Usman
$120 CAD in 2 days
0.0
0.0

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