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Project Brief: Organic Social Media Management for Pure Floors Date: August 10, 2026 Client: Pure Floors Project: Organic Social Media Optimization (SMO) & Content Management Target Region: Lower Mainland, British Columbia 1. Executive Summary We are seeking an experienced social media freelancer to build, manage, and grow the organic presence for Pure Floors, a flooring company based in British Columbia. The goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on LinkedIn, Instagram, and Facebook. The freelancer must demonstrate expertise through a detailed, verifiable research report before any content is created or published. The research must be data-driven and based on objective market analysis using industry-standard tools. 2. Core Objective Build a professional social media presence for Pure Floors from the ground up. Showcase high-quality flooring work and build trust within the community. Establish a network with complementary businesses (realtors, construction companies, builders, interior designers). Drive engagement and traffic, ultimately generating leads. 3. Mandatory Research Phase (Month 1) The freelancer must complete and present a detailed Research Report before any content is created. The report must be verifiable and include pictorial evidence from industry-standard tools. 3.1 Research Requirements Research Area Requirement Evidence Required Keyword Research Identify top 20-30 keywords with high search volume and low competition in the BC flooring market. Screenshots from SEMRUSH, Ahrefs, or Google Keyword Planner showing search volume, keyword difficulty, and trends. Hashtag Research Identify top 30-50 hashtags actively searched and engaged with by the BC target audience. Screenshots showing hashtag search volume, engagement rates, and relevance. Competitor Analysis Analyze 5-10 local competitors on Facebook, Instagram, and LinkedIn. Screenshots of competitor profiles, content, engagement metrics, and ad library activity. Audience Analysis Define target audience demographics, interests, and behaviors in the Lower Mainland. Data from Meta Audience Insights or similar tools with screenshots. Content Gap Analysis Identify competitor strengths and opportunities for Pure Floors to differentiate. Written summary with supporting screenshots. 3.2 Research Deliverable The freelancer must deliver a single PDF document containing: Executive Summary of findings and recommended strategy. Keyword Research table with search volume, difficulty, and intent. Hashtag Research list grouped by category. Competitor Analysis with screenshots of 5-10 competitors. Audience Insights on demographics, interests, and behaviors. Content Recommendations for the first month. Appendix with all screenshots, charts, and data sources. The research must be based on independent, objective market analysis using the tools listed above, with screenshots showing the date and source of all data. 4. Account Setup & Optimization (Month 1) The freelancer will set up and optimize the client's social media accounts. Task Description Instagram Create a new Instagram Business Account (@PureFloorsBC) with a professional profile, bio, and contact information. LinkedIn Create a new LinkedIn Company Page with a complete profile, description, and industry-relevant details. Facebook Optimize the existing Facebook page with updated branding, description, and contact details. Visual Identity Design profile pictures, cover banners, and a consistent visual theme across all three platforms. Verification Assist the client with Instagram page verification if required. 5. Monthly Content Management (Ongoing) Following approval of the Research Report, the freelancer will manage ongoing content creation and posting. Deliverable Quantity Description Social Media Posts 10 unique posts per month Posts tailored for each platform (not duplicated across all three). Reels 2 per month Short-form video content featuring flooring projects, tips, or behind-the-scenes. Stories 2 per month Facebook/Instagram Stories for timely updates and engagement. Approval Process All content sent to the client for approval before publishing. Client provides feedback within 24-48 hours. 6. Community Management & Engagement The freelancer must actively build a community, not just post content. Activity Description Direct Interaction Respond to comments and direct messages promptly and professionally. Proactive Outreach Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the BC area. Relationship Building Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals. Targeting All engagement geographically targeted to the Lower Mainland, BC. 7. Analytics & Reporting The freelancer must provide a monthly performance report in PDF format. Metric Description Content Published List of all posts, reels, and stories published. Reach & Impressions Total reach and impressions across all platforms. Engagement Likes, comments, shares, saves, and engagement rate. Follower Growth Month-over-month follower growth for each platform. Top-Performing Content Analysis of which posts performed best and why. Recommendations Suggestions for the following month based on data. 8. Paid Advertising (Optional Add-On) The freelancer may provide paid social media advertising as an optional add-on. Service Description Platform Facebook and Instagram (Meta) Budget Client allocates separate budget for ad spend. Management Fee Discussed separately. Goal Boost page likes, followers, and engagement. The freelancer must provide a clear breakdown of the paid advertising budget and expected results before campaigns are launched. 9. Results & Growth Expectations The freelancer must be transparent about what can be achieved organically. Expectation Commitment Organic Growth Specific follower counts, leads, or engagement cannot be guaranteed organically. Paid Growth Specific follower counts can only be guaranteed through paid campaigns. Reporting Monthly reports showing progress and recommendations. Accountability Deliver high-quality, error-free content and maintain professional communication. 10. Freelancer Requirements Requirement Description Expertise Proven experience in social media management, preferably in home services or construction. Tool Proficiency Proficient in SEMRUSH, Ahrefs, Google Keyword Planner, Meta Audience Insights, and Meta Ad Library. Research Skills Provide detailed, verifiable research report with screenshots from industry-standard tools. Communication Maintain clear, timely, and professional communication. Transparency Honest about organic vs. paid expectations. Portfolio Provide relevant case studies, sample graphics, and reels. 11. Key Agreement on Terms Term Agreement Research Phase Complete and present verifiable Research Report before any content is created. Content Approval All content sent to client for approval before publishing. No Guarantees Specific follower counts, leads, or engagement cannot be guaranteed organically. Client Responsibility Client provides feedback and approvals within 24-48 hours. Milestone Releases Milestones released only after deliverables are approved by the client. 12. Summary Aspect Details Company Pure Floors Target Region Lower Mainland, British Columbia Platforms Facebook, Instagram, LinkedIn Research Phase Mandatory, verifiable Research Report before any content is created. Content 10 posts + 2 reels + 2 stories per month. Community Engagement Proactive outreach to realtors, builders, and industry professionals. Reporting Monthly PDF report with metrics and recommendations. 13. Final Note This brief is designed to ensure transparency, accountability, and high-quality work. By requiring a detailed, verifiable research report before any work begins, you can avoid issues encountered with previous freelancers and ensure the freelancer is genuinely qualified. The first month requires more work due to comprehensive research and account setup. Subsequent months focus on ongoing management, content creation, and community engagement.
Project ID: 40639471
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92 freelancers are bidding on average $136 CAD for this job

Hi, I read your brief carefully, and I appreciate how clearly you have defined the research-first approach. I can help with the initial setup, competitor/hashtag/content research, and building a professional organic presence for Pure Floors across Facebook, Instagram, and LinkedIn. I also understand the importance of transparent reporting and not overpromising organic results. If you want, I can discuss a practical phase-wise approach through the platform so the work matches your priorities and budget.
$190 CAD in 7 days
9.3
9.3

I specialize in promoting businesses and organizations through cutting-edge digital marketing strategies, including Pure White Label SEO, Advertising, Social Media Optimization, Social Media Marketing, Content Writing, and other results-driven approaches. With over 10 years of experience, I have a deep understanding of how various digital marketing channels work and how to measure their effectiveness. My expertise allows me to develop data-driven strategies, optimize campaigns, and ensure maximum ROI. Furthermore, I stay up-to-date on the latest trends and technologies to keep your business ahead of the competition. Could you share your website URL and target country/location? This will help us conduct a thorough analysis and provide a tailored strategy to achieve your goals. Looking forward to collaborating with you! Best regards, Asha Mewara
$90 CAD in 31 days
8.9
8.9

Hi, I can manage Pure Floors’ complete organic social media strategy for the Lower Mainland, BC, starting with the mandatory research phase before any content is published. With 12+ years of experience in digital marketing, SEO and social media management, my approach will include: ✔️ Detailed Month-1 Research Report in PDF ✔️ 20–30 BC Flooring Keywords with Volume, Difficulty & Intent ✔️ 30–50 Relevant Local & Industry Hashtags ✔️ 5–10 Local Competitor Analysis ✔️ Audience & Market Research ✔️ Content Gap & Opportunity Analysis ✔️ Screenshots/Data from SEMrush, Ahrefs, Google Keyword Planner & Meta Tools ✔️ Instagram, Facebook & LinkedIn Account Optimization ✔️ Consistent Brand Visual Identity ✔️ 10 Unique Social Posts/Month ✔️ 2 Reels + 2 Stories/Month ✔️ Local Community Engagement & DM Management ✔️ Proactive Networking with Realtors, Builders & Designers ✔️ Monthly PDF Performance Report I’ll make sure the research is practical and directly connected to the content strategy rather than producing a generic report. Each platform will receive content adapted to its audience and format instead of simply duplicating posts. I also understand that organic growth cannot be guaranteed. My focus will be consistent execution, transparent reporting and building a credible local presence that generates long-term opportunities. I’m ready to begin with the research and account optimization phase. Thanks, Vipin Jain Social Media | SMO | SEO | Content Marketing | Digital Marketing
$70 CAD in 30 days
8.8
8.8

As someone with over a decade of successful digital marketing and SEO experience, I understand how important it is to have a well-researched and meticulously planned strategy behind every campaign. This aligns perfectly with your project requirements for Pure Floors social media presence in BC. In the past, Global clients from diverse industries have benefited from my research-driven approach that targets keywords with high intent and low competition. In addition to exhaustive keyword and hashtag research, I will analyze up to 10 competitors' profiles on Facebook, Instagram, and LinkedIn, furnishing you with screenshots of their content, engagement metrics, and ad library activity. Using tools such as SEMRUSH, Ahrefs, or Google Keyword Planner — this comprehensive report will help us identify niche-specific audience demographics, interests, and behaviors in the Lower Mainland. Moreover, a month-to-month account setup is essential for any long-term strategy. I not only possess the skills to create and optimize business accounts across these platforms but encourage brand consistency in visuals and communication. My long-term clients can vouch for my commitment to achieving strong first-page visibility for competitive keywords, measurable growth with monthly reports & insights-- all while staying within budget constraints. Let's build a professional social media presence for Pure Floors together. Ready to take that first step?
$80 CAD in 31 days
8.7
8.7

Hello, I'm expert in Social media post and SEO / Social media accounts promotion. It's help to increase traffic, visitors, Ranking, Growth and promote your website and Social media Accounts. I will promote your website and social Media accounts Like:- Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest etc.. Also send you weekly updates. My Social Media Steps:- > According to Targeted URLs best Keywords > Social Media Posts with Unique Image and Content > Action Plan :- 1) Social Media Management 2) Daily Posting 3) Quality hashtags with Description 4) Social Media organic Promotion 5) Weekly Work Report -- Social Media: ✔ Facebook ✔ Twitter ✔ Pinterest ✔ Instagram ✔ LinkedIn Please send me a message for more details, I'm ready to start this project right now. For start just click on Green AWARD button and Setup Milestone Thank you
$175 CAD in 31 days
8.2
8.2

Greetings, I’m excited about the opportunity to help Pure Floors establish a strong organic social media presence. It seems you’re looking for someone to not only create and manage content but also to build a professional brand image and engage with your local community in the Lower Mainland. To kick things off, I would start with a thorough research phase to identify the right keywords, hashtags, and audience demographics specific to the BC flooring market. This data will guide our content strategy and help us connect with local businesses and potential customers. With my experience in social media management and market research tools, I’m confident I can deliver high-quality, engaging content tailored for LinkedIn, Instagram, and Facebook. I’m all about building genuine connections and driving engagement that leads to growth. Best regards, Saba Ehsan
$100 CAD in 2 days
7.6
7.6

Hi, I can manage Pure Floors’ organic social presence across LinkedIn, Instagram, and Facebook with a data-driven strategy focused on local brand visibility, engagement, and lead generation. With 15+ years of digital marketing experience, I’ll begin with detailed market, competitor, audience, and content research using industry-standard tools before publishing anything. I’ll develop a clear content strategy tailored to the Lower Mainland, optimize profiles, create engaging content, track performance, and continuously refine the approach based on measurable insights. I can provide a structured research report before content production begins. Best regards, Raj Kumar
$75 CAD in 30 days
8.1
8.1

Hi Hope you're doing well! I’d love to help you boost your brand’s online presence with a powerful social media marketing strategy that drives engagement, leads, and sales. With 10+ years of experience in Facebook, Instagram, and LinkedIn marketing, I have helped businesses grow their audience and maximize ROI. My Social Media Marketing Strategy: 1. Targeted Ad Campaigns 2. Content Strategy & Creation 3. Audience Research & Retargeting 4. Hashtag & Trend Optimization 5. Community Engagement 6. Performance Tracking & Optimization I’ll create a custom marketing plan to help you grow brand awareness, increase traffic, and generate more conversions. Let’s connect to discuss your business goals! Best regards, Rewathi
$80 CAD in 30 days
8.1
8.1

Hello, I hope you're doing well. I'm an Experienced SMO & Digital Marketing Specialist with 10+ years of experience helping local businesses build professional social media presence, increase engagement, and generate leads through data-driven strategies. I understand that your priority is verifiable research before content creation. I can handle the complete process for Pure Floors: • Month 1 Research – Keyword, hashtag, competitor, audience, and content-gap research using SEMrush, Ahrefs, Google Keyword Planner, Meta Audience Insights, and Meta Ad Library, with screenshots and sources. • Deliver a structured PDF research report with findings, data, charts, screenshots, and first-month content recommendations. • Optimize Facebook and create/optimize Instagram and LinkedIn profiles with consistent branding. • Create 10 unique posts, 2 reels, and 2 stories monthly after research approval. • Manage comments, DMs, and proactive engagement with BC realtors, builders, contractors, and interior designers. • Track reach, impressions, engagement, follower growth, and top-performing content. • Provide a monthly PDF performance report with recommendations. I understand that organic growth should be reported transparently without unrealistic follower or lead guarantees. I can start with the research phase and provide the evidence-based strategy before publishing any content. I look forward to helping Pure Floors build a strong local presence in the Lower Mainland.
$49 CAD in 30 days
7.6
7.6

Your brief is one of the more structured social media projects I have seen, which is a good sign for getting this done properly. I can support the research phase, account optimization, branded setup, and ongoing organic content direction for a flooring business targeting the Lower Mainland. The focus on verifiable research, local competitor review, and professional communication makes complete sense. Happy to discuss the first-step deliverables here and align on what should be handled first.
$150 CAD in 7 days
7.3
7.3

Hello, I’m interested in managing Pure Floors’ organic social media presence across LinkedIn, Instagram and Facebook. With 8+ years of digital marketing experience, I focus on data-driven SMO, local audience growth and lead-focused content. My approach: ? Research & Strategy ✔ BC/Lower Mainland keyword research using SEMrush, Ahrefs & Google Keyword Planner ✔ Hashtag research and audience analysis ✔ Analysis of 5–10 local flooring competitors ✔ Content-gap and engagement opportunity research ✔ Detailed PDF research report with supporting screenshots/data ? Account Optimization ✔ Instagram Business setup/optimization ✔ LinkedIn Company Page setup ✔ Facebook optimization ✔ Consistent branding, bios and contact information ? Monthly Content ✔ 10 unique platform-specific posts ✔ 2 reels + 2 stories ✔ Flooring projects, tips, educational and trust-building content ✔ All content submitted for approval before publishing ? Community & Local Growth ✔ Engage with Lower Mainland realtors, builders, contractors and designers ✔ Proactive commenting and relationship building ✔ Local audience-focused engagement ? Reporting ✔ Monthly PDF report covering reach, impressions, engagement, follower growth and top-performing content ✔ Data-driven recommendations for the next month I focus on genuine organic growth and will not make unrealistic follower or lead guarantees. I can begin with the mandatory research phase and provide the report before content creation.
$49 CAD in 30 days
7.4
7.4

Hello, I am an Professional Social Media Marketing, Content Creation and management expert that focuses on driving impactful Social media presence growth. Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising, My social media marketing and Management services can help you hit your goals. I have a deeply understanding of the latest social media trends and best practices. I am ready to work with you and come up with a great strategy to build and skyrocket your social media on every digital front. No one knows this industry as much as I do as I've been in this business working with CEOs and product owners for years so I know what the end goal looks like. I will do these Steps in Social media Management and Marketing :- 1. Social media accounts creation 2. Profile Setup 3. Logo or Profile Picture creation 4. Analysis of business to create better posts 5. Keywords Research 6. Weekly Posts Creation 7. Posts Titles and Description Writing 8. Hashtags Research 9. Regular Posting 10. Monthly Progress Analytics Here are the other benefits you’ll get by hiring the best Social Media marketing Service for your business:- 1. Expand your business on social media 2. Expert Insight 3. Cost-effective 4. Access to the expensive marketing tools 5. Qualified leads Please click on the AWARD or CHAT button to get started
$150 CAD in 31 days
7.0
7.0

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$60 CAD in 3 days
6.7
6.7

Hi, I will build and execute Pure Floors’ organic social media presence across LinkedIn, Instagram, and Facebook targeting the Lower Mainland, BC. Month 1 will deliver a fully verified, data-backed Research Report with tool screenshots (SEMRUSH, Ahrefs, Meta Insights) and full profile optimizations. I will manage 10 unique monthly posts, 2 Reels, 2 Stories, proactive B2B outreach to local builders/designers, and detailed monthly PDF analytics. Thank you. Singh
$150 CAD in 7 days
6.9
6.9

Hi I can help Pure Floors build a professional and locally focused social media presence across Facebook, Instagram, and LinkedIn. I understand that the research phase comes first, and I can prepare a detailed, verifiable report covering keyword research, hashtags, competitor analysis, audience insights, and content gaps using tools such as SEMrush, Ahrefs, Google Keyword Planner, and Meta Ad Library. After approval, I can handle account optimization, branded content, 10 monthly posts, 2 Reels, 2 Stories, captions, scheduling, and proactive engagement with local realtors, builders, contractors, and interior designers. I will also provide clear monthly PDF reports covering reach, engagement, follower growth, top-performing content, and actionable recommendations. I focus on sustainable organic growth rather than unrealistic guarantees. I can share relevant social media samples and discuss the research approach and monthly workflow. Regards, Aqsa
$150 CAD in 7 days
7.2
7.2

Hi there, I reviewed your project: Organic SMO & Content Management and it aligns well with my experience in Facebook Marketing, SEO, Content Strategy, Market Research, Digital Marketing, Keyword Research, Instagram Marketing, Content Creation, Social Media Management, Competitor Analysis. I focus on delivering quality work with clear communication, organized execution, and practical strategies that support long-term results rather than short-term fixes. Based on your requirements, I can assist with planning, execution, optimization, and ongoing support while keeping the workflow efficient and goal-oriented. I’m comfortable adapting to different project scopes and can work independently while maintaining regular updates and timely delivery. I’d be happy to discuss the project further, understand your priorities, and suggest the best approach before getting started. Best regards, Simran
$40 CAD in 7 days
6.6
6.6

With over a decade of experience as a digital marketing specialist, I'm confident in my ability to deliver the results you need for your social media campaign with Pure Floors. As this project emphasizes the need for a comprehensive research phase, my skillset in conducting data-driven analysis on platforms such as SEMRush and Google Keyword Planner will ensure that the social content I create is highly targeted and relevant. My researched-based approach guarantees that your online presence will be optimized to its maximum potential, driving organic traffic while managing competition. Your goal of establishing a professional brand image and engaging with a local audience resonates with my experience working with clients across multiple industries. I understand that social media management, especially for local businesses like yours, requires nuanced content strategies that generate real leads. Through my core competency in digital marketing, Facebook, Instagram Marketing, and SEO - I have built solid networks with complementary businesses that I can leverage to elevate Pure Floors' online presence.
$40 CAD in 7 days
6.5
6.5

Hello, I hope you're doing well. I will help you grow your brand with high-quality, engaging social media content that attracts attention, boosts engagement, and drives results. With 10+ years of experience in social media content creation, I craft scroll-stopping posts, Reels, and stories for Instagram, Facebook, and TikTok that connect with your audience and strengthen your online presence. 1. Here’s what I deliver: ✅ Creative & Trendy Social Media Posts ✅ Hook-Based Short-Form Videos & Reels ✅ Captivating Captions & Hashtags Strategy ✅ Branded Visuals with Consistent Style ✅ Subtitles, Graphics & Animations ✅ Audience Engagement & Growth Focus ✅ Timely Delivery with Revisions 2. What you can expect: ✔ Increased brand visibility & reach ✔ Higher engagement rates ✔ More followers and loyal audience ✔ Content that drives conversions I focus on creating content that not only looks amazing but also aligns with your brand voice, tells your story, and engages your audience effectively. Looking forward to helping your brand shine on social media. Best regards, Anju MA,
$150 CAD in 30 days
6.6
6.6

Hello, I am an experienced social media strategist and content manager with expertise in organic growth, competitor research, keyword analysis, and local audience engagement. I can build Pure Floors’ presence across Facebook, Instagram, and LinkedIn, beginning with the required research phase using tools such as SEMrush, Ahrefs, Google Keyword Planner, and Meta’s advertising and audience insights. I’ll provide a detailed, verifiable PDF research report with screenshots, competitor analysis, keyword and hashtag research, audience insights, content gaps, and actionable recommendations before creating any content. Following approval, I’ll optimize all three profiles, establish a consistent visual identity, and manage the monthly content plan of 10 unique posts, 2 Reels, and 2 Stories, with all content submitted for approval before publishing. I’ll also actively engage with relevant Lower Mainland businesses such as realtors, builders, contractors, and interior designers to build genuine local relationships and referral opportunities. I’ll provide transparent monthly reporting covering reach, engagement, follower growth, top-performing content, and recommendations for the next month. I understand that organic growth cannot be guaranteed and will focus on measurable, sustainable results, professional communication, and high-quality content tailored specifically to the BC flooring market. Regards, Moiz.
$250 CAD in 30 days
6.7
6.7

Hello, I’m Firoz Khan from A1Ranking, and I help businesses achieve top Google rankings with proven SEO strategies. With 7+ years of experience in SEO & digital marketing, I’ve supported start-ups, e-commerce stores, and established brands in boosting their visibility, organic traffic, and revenue through data-driven and ethical SEO practices. ? What I Offer: ✔️ Advanced keyword research & competitor gap analysis ✔️ Detailed technical SEO audits to fix site health issues ✔️ Tailored on-page & off-page SEO strategies for your niche ✔️ High-authority backlinks for long-term ranking stability ✔️ SEO-optimized content designed for both users & search engines ✔️ Transparent monthly reports with actionable insights Whether you need a complete SEO overhaul or want to climb Google rankings faster, I can deliver measurable growth with lasting results. Let’s connect and take your website to the next level. I assure you 100% dedication and satisfaction. Regards, Firoz Khan
$80 CAD in 31 days
6.5
6.5

Canada
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