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Social Media Manager & Brand Identity Designer Walking tour app in Genoa, Italy — Instagram, organic only About the project ZenaWalk is a webapp offering self-guided audio walking tours of Genoa, Italy. Users pick a route, put on headphones and explore the city at their own pace, with no fixed schedule and no live guide. Tours are available in Italian and English, with more languages coming soon. • Website: [login to view URL] • Instagram: @[login to view URL] We currently post on Instagram (historical Reels, static product posts, Stories), but the page feels generic. It gets decent reach, but it doesn't clearly communicate what ZenaWalk is or why someone should use it. We're looking for someone to build a strong, recognizable identity and an organic strategy that promotes the product. Instagram only, no paid ads for now. Facebook may be added later. Our approach: authentic, not AI content The profile must feel real and human. We don't want the polished, generic look of AI-generated content: no AI images, no stock visuals, no templated "AI voice" captions. Content is built on real footage of Genoa, the real app interface and a genuine, local point of view. If you rely heavily on AI tools to produce content, this is not the right project for you. Languages The Instagram profile is in Italian only. The app itself is available in Italian and English, with more languages coming soon, but all social content is written in Italian. You don't need to speak Italian: I review and approve all copy. What you'll do 1. Brand identity (first month) • Audit the current profile and competitors (audio guides, self-guided tours in other cities, travel accounts that sell well organically). • Define ZenaWalk's positioning, target audience and tone of voice. • Create a visual identity for Instagram: grid style, Canva templates for Reels covers, posts and Stories, Highlight covers and the bio. • Define the color palette and typography. Nothing is fixed yet: I'm open to updating the website too if we find the right colors, so the palette should work on both Instagram and zenawalk.com. • Deliver a short brand guide document that anyone could follow. 2. Strategy and editorial calendar (monthly) • Propose content pillars and posting frequency, with clear goals: followers, link clicks, email sign-ups. • Deliver a monthly calendar with dates, format, topic and goal of each piece, aligned with new tour launches every two weeks. • Include content that shows the product in use, not just history or curiosities. • Plan Stories as a path toward the link in bio. • Tell me in advance which footage to shoot on location. 3. Organic growth • Find and pitch Instagram Collabs with local and travel pages. • Scout travel creators and micro-influencers for free-tour-for-content exchanges. • Optimize hashtags, captions and keywords for Instagram search. 4. Production and publishing • Edit Reels (CapCut) with branded subtitles, and design posts in Canva. • Draft captions and scripts; I review and approve all copy before publishing. • Schedule and publish via Meta Business Suite. 5. Reporting • Monthly report on what worked, link clicks, sign-ups and next steps. What I provide Raw footage filmed on location, app access and screenshots, and review and approval of all copy. Requirements • Proven experience building brand identity for Instagram accounts (please share examples). • Experience in organic growth, ideally in travel, tourism or B2C apps. • A portfolio showing authentic, non-generic content. • Strong Canva and CapCut skills. • Fluent English; Italian is a plus but not required. • Able to work asynchronously with Italy time zone overlap for occasional calls. Paid test task Shortlisted candidates will complete a paid test: 1. A one-page diagnosis of the current ZenaWalk profile: what's generic, and what identity you would build. 2. A two-week content calendar with a short rationale for each post
Project ID: 40732881
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Subject: Proposal for Gestione Instagram per Promozione Hi there, I just went through your posting for Gestione Instagram per Promozione and it's a strong match for what I do particularly around Facebook Marketing, Instagram Marketing, Social Media Marketing, Social Media Management, Instagram, which are core parts of my day-to-day work. A bit about my background: I offer a versatile mix of translation, transcribing, data automation, digital marketing, research, and virtual assistant services, with hands-on experience across Photoshop, Facebook Marketing, Photo Editing, Social Media Marketing, Instagram, Social Media Management, Instagram Marketing, Content Creation. I regularly work with tools like Excel (VBA/Macros), n8n, [login to view URL], PowerBI, and AI-driven automation (ChatGPT, Claude) to streamline workflows, alongside SEO, social media marketing, research, and documentation support, so I can usually cover the full scope of a project rather than just one piece of it. Since your project specifically calls for Facebook Marketing, Instagram Marketing, Social Media Marketing, Social Media Management, Instagram, here's how I'd approach it: Start with a quick review of your current setup/requirements to confirm scope and any project-specific constraints (especially if you're based in Italy, where I'll factor in relevant time zone/market considerations). Execute the core deliverables using Facebook Marketing, Instagram Marketing, Social Media Marketing, Social Media Management, Instagram, keeping you updated at key checkpoints rather than going dark until the end. Deliver a polished, tested result with room for a revision round to make sure it fits exactly what you need. I'm detail-oriented, communicate clearly and promptly, and care about getting things right rather than just getting them done fast. I'd love to discuss Gestione Instagram per Promozione further, happy to hop on a quick call or chat here to go over specifics. Looking forward to working together. Best regards, Rohaan
€8 EUR in 7 days
2.2
2.2
44 freelancers are bidding on average €43 EUR for this job

Hello, We have 15+ years of experience in digital marketing, with 7,900+ client reviews. We can manage your Instagram profile as a sales-focused channel, including a curated visual feed, professional photo editing using Canva/ Italian captions, targeted hashtag research, and clear CTAs directing users to your website or DMs. We’ll prepare and share a weekly editorial calendar in advance, create and schedule the approved content, and maintain a consistent professional visual identity across the profile. We’ll continuously monitor reach, engagement, profile actions, link/DM activity, and content performance, with concise reports showing which posts and creative approaches are generating the strongest response. We can also share relevant social media case studies and the tools we use. Thanks
€100 EUR in 30 days
8.8
8.8

Hi, I am excited about your project! We can transform your Instagram profile into a structured sales-focused channel through professional visual content, strategic copy and consistent optimization. ✓ Weekly editorial calendar shared in advance ✓ Original product-focused posts, carousels and visual content ✓ Professional editing using Canva, Photoshop and Lightroom ✓ Italian captions with targeted hashtag research and strong CTAs ✓ Content designed to drive visitors toward your bio link and DMs ✓ Timely scheduling and publishing ✓ Continuous monitoring of reach, engagement, clicks and conversions ✓ Concise performance reports with practical recommendations Our team has extensive experience managing social media for e-commerce and service-based brands, combining creative presentation with data-driven content optimization. We can share relevant case studies and examples of previous work. Social media management is an ongoing monthly service because consistent publishing, weekly data and continuous optimization are needed for meaningful improvement. We can start with an initial content strategy and editorial plan.
€90 EUR in 30 days
8.1
8.1

Hii respected employer Elite is here I will manage your instagram and will increase engagement that will be 100% safe and non drop Please message me one time and i promise you will be 100% satisfied with my reply and work. you can pay when you will be 100% satisifed otherwise don't pay I read your project details carefully. I can do your work perfectly My main target is employer satisfaction. So you will satisfy 100% after complete your project. I will be looking forward for your positive & fruitful response. Thank you
€30 EUR in 7 days
7.6
7.6

Hi Posso gestire il vostro profilo Instagram con contenuti creativi e professionali, grafiche coerenti con il brand, caption coinvolgenti, pubblicazione programmata, hashtag mirati e una strategia orientata ad aumentare visibilità, engagement e crescita della community. Kundan
€30 EUR in 1 day
7.2
7.2

Greetings, I see you're looking for a social media manager to elevate your Instagram profile and turn it into an effective sales channel for your products and services. It’s essential to have a visually appealing feed that showcases original content while also being strategic with the copy and engagement techniques. My approach would focus on creating a tailored editorial plan, ensuring timely posting, and utilizing professional editing tools like Lightroom and Canva to enhance your images. I believe in the power of well-researched hashtags and compelling call-to-actions that drive traffic, whether it’s to your bio link or through direct messages. I have experience in growing brands on Instagram through captivating visuals and strategic content. I can share insights from past projects that led to increased engagement and conversions. I'm ready to start immediately and help you see results quickly. Best regards, Saba Ehsan
€25 EUR in 2 days
6.6
6.6

Hello, I have great experience in Social Media Content Creation / Management / Marketing service and Our social media optimization services can help you Increase Business Traffic & Ranking, Boost Followers, Leads and Sales, Increase Social Media Presence, Increase Business Awareness, Business Growth, Revenue and Engage with your target audience. I want to make sure every dollar you spend is a great investment. I'm Digital Marketing professional with extensive experience in the industry, and I will work closely with you to reach your goals. > Action Plan :- 1) Social Media Management 2) Social Media Content Creation 3) Weekly 5 Posting 4) Quality Hash tags with Description 5) Social Media Promotion 6) Weekly Work Report > The Result that you will get :- 7) Immediate Impact 8) Brand Exposure 9) Measurable ROI 10) Cost-Effective Marketing 11) Increase brand awareness 12) Tackle your competition better 13) Faster Result Than any Services 14) Measure your performance consistently 15) Reach the Right People at the Right Time 16) 100% ROI I am looking forward for your valuable & fruitful response. Please click on the chat or award button to get started.
€100 EUR in 31 days
6.6
6.6

Hi, We have 15+ years of experience in Instagram marketing, social media management & digital marketing with 1326+ client reviews and specialize in Instagram content strategy, audience growth, engagement and conversion-focused promotion. I can help manage and promote your Instagram account with a consistent content strategy designed to strengthen your brand presence, engage the right audience and generate measurable growth. * INSTAGRAM GROWTH & CONTENT PLAN * ✅ Instagram profile and content strategy aligned with your brand goals ✅ Audience and competitor research to identify relevant content opportunities ✅ Content calendar with engaging posts, Reels, Stories & captions ✅ Hashtag and keyword optimization for improved content discoverability ✅ Community engagement and relevant audience interaction ✅ Promotional campaigns and retargeting where required ✅ Monthly performance tracking for reach, engagement, followers & conversions I’ll first review your current Instagram presence, audience, content and goals, then create a practical strategy focused on consistent and relevant growth. The account will be continuously monitored and optimized based on actual content performance, with the focus on attracting the right audience rather than simply increasing follower numbers. Best Regards, Firoz
€100 EUR in 30 days
6.6
6.6

Ciao, Sono un social media manager pronto a intervenire subito sul tuo profilo Instagram, con un obiettivo chiaro: trasformare la pagina in un canale di vendita efficace per i tuoi prodotti e servizi. Cosa metto in campo: Piano Editoriale Settimanale – Condiviso in anticipo, con temi, formati e obiettivi per ogni post. Feed Curato – Foto e immagini originali, ottimizzate esteticamente con Lightroom, Photoshop o Canva. Copy in Italiano – Testi persuasivi, hashtag research mirata, e call-to-action che spingono verso il link in bio o i DM. Pubblicazione Puntuale – Post pubblicati secondo il calendario concordato, senza ritardi. Monitoraggio Costante – Report sintetici che mostrano cosa converte meglio e dove vale la pena investire più energia. Disponibilità: Pronto a iniziare subito. Più rapidamente partiamo, prima vedrai i risultati. Cosa mi serve: Accesso al profilo, brand guidelines se disponibili, e una panoramica di prodotti e obiettivi di vendita. Scrivimi e partiamo. Grazie.
€30 EUR in 7 days
6.5
6.5

With over 5 years in digital marketing, I am the perfect fit for your project. My specialty lies in crafting and executing strategies that generate higher visibility, qualified leads, conversions, and sustainable growth. I have proven experience in creating authentic content for social media and building brand identities tailored to my clients' objectives. Rather than relying on generic AI-driven content production tools, I believe in delivering real and genuine experiences to audiences. This perfectly aligns with your requirement for your Genoa-based walking tour app, ZenaWalk. I can leverage my skills on Canva and CapCut to create unique yet engaging visual content that distinguishes ZenaWalk from competitors and narrates the true essence of exploring Genoa through your audio tours. Moreover, my expertise extends not just to content creation but also to performance measurement and analysis. With that, I can ensure you're always informed about the progress we're making towards your goals on Instagram - be it follower count, link clicks or email sign-ups. Think of me as a partner who is not only competent to handle organic growth but also capable to help you understand it comprehensively through monthly reports and data analysis.
€30 EUR in 7 days
6.5
6.5

Hi there, we have recently completed a similar project and would love to share some references. Your need for a strong, recognizable identity for ZenaWalk sounds right up our alley and we would love to exceed your expectations. I understand the importance of creating a polished and engaging Instagram presence that clearly communicates the unique experience ZenaWalk offers. With my expertise in building credible brand identities and developing organic growth strategies, I can help elevate your profile with authentic content that resonates with users. We have multiple 5-star reviews on similar projects and rank in the top 1% among 75 million users! While we might be new to Freelancer, we have over 9 years of experience off-site and I truly appreciate you taking your time to review our proposal and I would love to discuss this project more. Kind regards, Trichelle
€21 EUR in 14 days
6.0
6.0

Hello, I have reviewed your project and I understand that your goal is not simply managing Instagram. You want to transform ZenaWalk into a recognizable travel brand with a clear visual identity, authentic content, and an organic strategy that turns attention into app users. Achieving this requires strong brand positioning, creative content, local storytelling, and consistent organic growth. That combination is exactly where I can bring value and help maximize the impact of your brand. I would be happy to assist you with the following: • Auditing ZenaWalk and relevant travel competitors. • Developing the brand identity, colors, typography, templates, and tone of voice. • Creating a strategic content calendar aligned with tour launches. • Editing authentic Reels in CapCut and designing posts in Canva. • Developing Instagram Collabs and micro influencer opportunities. • Optimizing captions, hashtags, keywords, Stories, and calls to action. • Managing scheduling, publishing, analytics, and monthly optimization. If you are looking for a proactive social media manager and brand strategist who understands organic growth, authentic content, and B2C travel marketing, send me a message and I would be glad to discuss how I can support ZenaWalk’s growth.
€450 EUR in 30 days
5.9
5.9

Hi, I’d love to help with **Instagram management and promotion** for your brand/business. I can assist with: * Creative Instagram posts and stories * Promotional graphics and branded content * Captions, hashtags, and content planning * Consistent visual branding * Reels/creative concepts * Engagement-focused content * Scheduling and maintaining a professional feed With my **graphic design skills in Photoshop and Illustrator**, I can create visually attractive content that matches your brand identity. **I can start now** and would be happy to discuss your goals and content requirements. Looking forward to working with you!
€19 EUR in 1 day
5.5
5.5

Hey there! I am ready to help you with Gestione Instagram per Promozione, as per your requirements. I’m a Senior Marketing Manager with solid experience in Photoshop, Facebook Marketing, Photo Editing, Social Media Marketing, Instagram, Social Media Management, Instagram Marketing, Content Creation. ✨ Let’s elevate your online presence! ✨ I’m happy to share more about myself and the value I can bring to your project. Let’s hop on for a quick discussion! Best, Kiran Shaikh
€20 EUR in 2 days
5.5
5.5

With 10+ years of experience in Digital Marketing, Social Media Management, and Design, I can help grow your Instagram presence and drive meaningful engagement and sales. I specialize in Instagram content planning, professional image editing with Photoshop, Lightroom, and Canva, hashtag research, and strategic feed management. I’ll provide weekly content plans, timely publishing, performance tracking, and clear reports to identify what works best and continuously improve results. My data-driven approach will help build a consistent, engaging, and conversion-focused Instagram presence.
€19 EUR in 1 day
5.4
5.4

As an experienced Social Media Manager with a deep understanding of brand identity design, I believe I'm the perfect fit for your ZenaWalk project. Having successfully built distinctive profiles for various brands over the past 13+ years, I have honed my creativity to develop unique, real, and authentic content that resonates with audiences organically. As you've emphasized, this project calls for a genuine, local perspective which is a specialty of mine. Creating effective visuals is key to any strong social media presence, and I thrive in developing impactful content strategies. My approach involves comprehensive competitor audits and understanding your target audience to establish content pillars that drive organic growth. Combine that with my fluidity in Canva and CapCut and we have a winning formula for not only brand identity revamp but also maximizing post performance to meet your distinct goals. Portfolio: https://www.freelancer.com/u/nenelilly Unlimited revisions, 100% satisfaction, and high-quality work. Budget and timeline will be discussed based on the final requirements. Best regards, Kennedy
€19 EUR in 1 day
5.4
5.4

Gentile Marco, sono Firoz, professionista specializzato in Social Media Marketing con solida esperienza nella gestione efficace di profili Instagram per trasformarli in canali di vendita performanti. Posso intervenire immediatamente sul tuo profilo offrendoti un servizio completo che comprende: creazione di un piano editoriale settimanale condiviso e strutturato, pubblicazione puntuale di contenuti originali con immagini curate tramite Photoshop, Lightroom e Canva, accompagnate da copy strategici in italiano e hashtag mirati per massimizzare visibilità e conversioni. Utilizzo strumenti avanzati di analisi per il monitoraggio costante delle metriche e preparo report sintetici focalizzati sui dati di interesse, così da ottimizzare le performance in modo trasparente e orientato ai risultati. Ho contribuito alla crescita di brand con contenuti fotografici di alta qualità che hanno aumentato engagement e vendite. Sono pronto ad avviare subito la collaborazione per garantirti un rapido impatto sul tuo business Instagram. Restando a disposizione per condividere case study e dettagli operativi, ti ringrazio per l’attenzione. Cordiali saluti, Firoz
€80 EUR in 30 days
5.2
5.2

As a multi-faceted professional with extensive experience in web development, app building, graphic design, and marketing strategy, I wholeheartedly believe I am the perfect fit to drive your Instagram page towards major sales conversions. My expertise in Facebook Marketing and Photoshop will be complemented well with the skills required for this role. My commitment to data-driven decision-making means you can count on me to continually monitor the metrics, generate concise reports dissecting their implications and leverage this information for our growth strategy. What sets me further apart is my track record of not just walking clients through my process but also empowering them. Your understanding of what drives your audience is essential to me. I understand that time is of the essence for you; thus rest assured that I can start immediately without any dip in the quality or effectiveness of my work.
€10 EUR in 7 days
3.0
3.0

Hi there, I came across your project for managing Instagram promotion and I am excited to offer my expertise in social media management and content creation to help you achieve your goal of turning your profile into an effective sales channel for your products and services. I specialize in creating a visually appealing feed with original, optimized images using professional editing tools like Lightroom, Photoshop, and Canva. Additionally, I can provide strategic copywriting in Italian, conduct targeted hashtag research, and include compelling call-to-action to drive traffic to your link in bio or DM. I am committed to developing a shared weekly editorial plan, ensuring timely post publication, and monitoring metrics closely to provide you with concise reports on what converts best. If you are ready to get started immediately, please share some case studies and your preferred tools, and we can begin working towards achieving your objectives. Looking forward to discussing this further or receiving any necessary files. Best regards, Inshaal Ali
€8 EUR in 7 days
2.2
2.2

Greetings! I understand that ZenaWalk needs more than regular Instagram posting—you need a **recognizable brand identity and an organic content strategy that clearly communicates the real experience of exploring Genoa with ZenaWalk**. I can handle the complete Instagram workflow: profile/competitor audit, brand identity, color palette, typography, Canva templates, Reel covers, Highlights, content pillars, monthly calendars, CapCut Reel editing, captions/scripts, Stories, hashtags/SEO, Collab opportunities, scheduling, and monthly performance reporting. I especially like your approach of using **real Genoa footage, real app screens and authentic local storytelling** rather than AI-generated or stock content. I can work within that style and create content that feels human while still being consistent and conversion-focused. I have experience with **Canva, CapCut, Instagram organic growth and B2C/e-commerce content**, and can also clearly define what footage should be captured for upcoming tours. I’m comfortable working asynchronously with Italy and can complete the **paid test task** with a practical profile diagnosis and two-week content calendar. I’d be happy to share relevant portfolio examples and discuss how I would build ZenaWalk’s visual identity and Instagram presence. Regards, Manoj Kumar
€19 EUR in 7 days
1.2
1.2

Ciao, sono Adeel. Gestisco contenuti e reportistica per prodotti digitali tramite Boostifai, dove automatizziamo analisi e reportistica per i clienti, quindi il monitoraggio delle metriche che chiedi è un lavoro che faccio regolarmente. Per il tuo profilo partirei con un piano editoriale settimanale con copy in italiano e ricerca hashtag mirata, editing delle foto in Lightroom o Canva secondo lo stile che preferisci. Posso preparare tre post di esempio nel tuo stile, gratuitamente, cosi puoi valutare la direzione prima di impegnarti. Hai gia foto originali dei prodotti da usare o serve organizzare anche gli scatti?
€10 EUR in 1 day
0.0
0.0

Genoa, Italy
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Member since Aug 18, 2026
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