I have a travel agency based in Ecuador, we offer a few services but our top product is Galapagos cruises. We want some more traffic to get more conversions requesting these services.
I have a very basic idea of how google ads work, i have already done it in the past, and i learned the hard way , that if it is not set up properly it will cost you dearly with money going down the drain.
My ultimate goal is to have someone teach me the basics, help me set up a good campaign. and be able to to deactivate/activate the ads at will. I will have full control over the ads. I understand there is no such thing as the perfect campaign. So i will be requiring the expertise of a professional to set up new campaigns every 3 months or so. Evaluate the results of past campaigns and adjust setting as necessary for better performance etc.